Best of 2016: Logo Redesigns Lauren Nelson | December 30th, 2016
There is no brand element so significant as a company’s logo. It becomes visually synonymous with your brand promise, with applications across every medium through which you communicate with your audience. It serves as the cornerstone of your image, defining style elements that will be extrapolated on every platform used. Given crowdSPRING’s role in helping so many companies find the logo that’s right for them, of course we pay attention to trends in logo design. And 2016? It had more than a few excellent designs come out of it.
But when you’re just starting out, you’ve got more flexibility in terms of choosing what sort of look and feel you’d like. Redesigning a logo, on the other hand, is incredibly difficult. The need to balance tradition with evolution is a challenging one to meet, but these brands absolutely nailed it.
The Peace Corps were way overdue for a refreshed logo. With the transition from their dated emblem to a more modern, flat design, they upped their image substantially. From a cleaner sans serif font to abandoning the outline from their old version, they debuted a logo that better reflects the values of the organization and the work they’re doing.
This logo update shows how even small changes can make a big difference to a brand. American talk show host and journalist Charlie Rose is known for his dedication to the truth and balance. His PBS show, Charlie Rose, has been nationally syndicated since 1993… and his logo was stuck in the same time frame. The move to a simpler, black and white logo not only makes the show seem more modern, but better reflects his no-nonsense approach to reporting.