Videos

Why My Small Business Uses crowdSPRING – Innova Apps, Inc.

Ross Kimbarovsky | March 17th, 2010

Bryan J. Sebastian of Innova Apps, Inc. shares how his company uses crowdSPRING for logo design and web design and why he thinks other startups and small businesses should consider leveraging crowdSPRING’s community of more than 55,000 designers and writers. More about Innova Apps: Innova Apps, based in St. Charles, Illinois, helps companies by developing […]

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crowdSPRING on WGN News

Ross Kimbarovsky | March 11th, 2010

Nice to see Chicago’s WGN talk about crowdSPRING in their news segment last night (at 0:55 of the video). Big thanks to @maltier for letting us know about WGN’s story about crowdSPRING.

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crowdSPRING On ABC7 News

Ross Kimbarovsky | March 3rd, 2010

Like Conan O’Brien, crowdSPRING recently made a brief appearance on NBC. Unlike Conan, we also were very fortunate to appear on ABC. Tonight, ABC News, in a special report, covered crowdsourcing. We were thrilled to be included in the story – big thanks to Ross Weidner and Cheryl Burton. Here’s the special report: You can […]

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Data Visualization: The State of The Internet

Ross Kimbarovsky | February 26th, 2010

Creative agency JESS3 designed and animated a very informative (and visually interesting) presentation about the state of The Internet. Well worth the time to watch! Some of the stats are well known, but others are surprising. What surprised you the most?

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Simple Messages Can Be Very Powerful

Ross Kimbarovsky | February 20th, 2010

I was disappointed by the advertising on the superbowl a few weeks ago. Most of the ads were terrible and several were incomprehensible. Some of the more effective ads shared a common trait: they were simple and focused. Simple messages work. Simple is memorable and understandable. That’s one reason why Google’s search ad during the […]

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How I Stay Efficient – My Three Hour Rule

Ross Kimbarovsky | February 16th, 2010

Some people are more efficient than others. There are many reasons for this: ability to focus, complexity of the work, distractions, etc. But while some  have unique skills and intellect to get things done quickly, most people must develop systems to help them improve their efficiency and balance many diverse tasks. Some rely on to-do […]

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Build A Strong Brand, Not Just A Strong Business

Ross Kimbarovsky | February 9th, 2010

There are thousands – perhaps millions – of social networks. Today, no company can control all the conversations that take place about that company’s products and services. This is an especially challenging problem for small businesses and startups because they have few resources and little capacity to participate on many social networks at once. This […]

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Which Army Recruitment Video Would Borat Prefer?

Ross Kimbarovsky | February 5th, 2010

The United States army has a substantial marketing budget. The advertising tends to promote strength, honor, duty, etc. Here’s a typical ad: The Ukrainian Army takes a slightly different approach. Why waste time talking about strength, honor, duty or the fancy toys when you can just shortcut to a theme that always sells. Sex. Watch:

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Bootstrapping Your Startup or Small Business

Ross Kimbarovsky | February 3rd, 2010

I spent this past weekend talking with 100 brilliant people at ORD Camp in Chicago. ORD Camp is an invitation-only unconference, loosely based on Foo Camp. During the conference, I participated, among many other things (including an awesome presentation about roasting a pig!), in two discussions about startups. Although Mike (Thoughts for small businesses and […]

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crowdSPRING on U.S. National News

Ross Kimbarovsky | January 28th, 2010

Don’t worry – we’re not replacing Jay Leno on the Tonight Show. But we did, like Conan O’Brien, have a brief appearance on NBC (on the Nightly News tonight) in a special report about the reaction of small businesses to the initiatives that President Obama announced in his State of the Union speech last night. […]

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