Videos

Five Tips For Startups And Small Businesses To Improve Their Customer Service

Ross Kimbarovsky | June 30th, 2010

A few days ago, Gary Vaynerchuk and I exchanged a few thoughts on Twitter about customer service. Gary wrote the following: There’s much truth to Gary’s statement. Real relationships are nearly always  better (and more important) than customer service. But what is a “real relationship”? Some think that real relationships are possible only offline, with […]

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crowdSPRING Community Gives Back – Campus Consciousness Tour

Ross Kimbarovsky | June 28th, 2010

Give Back is the crowdSPRING community’s way of helping worthy non-profit and charity causes in need. Creatives in the crowdSPRING community have agreed that for these special projects, no monetary awards will be given. crowdSPRING will waive all fees and will assist the organizations with posting their project. We will collaborate together to help those […]

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The Surprising Truth About What Motivates People

Ross Kimbarovsky | May 28th, 2010

I found this talk (and video) fascinating and wanted to share it with you. The speaker, Daniel Pink, authored four books about the changing world of work (two of the books – A Whole New Mind and Drive – are New York Times bestsellers). Dan recently spoke at the Royal Society for the encouragement of […]

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Startup and Small Business Tip: Marketing One-To-One

Ross Kimbarovsky | May 24th, 2010

When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that […]

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Social Media Revolution – Facts and Figures

Ross Kimbarovsky | May 7th, 2010

About one year ago, Erik Qualman, the author of Socialnomics, produced a popular video highlighting the impressive facts and figures about the growing popularity of social media. Erik has produced a follow-up video and the updated facts and figures show very clearly that social media continues to dominate many areas of our life. Some examples […]

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Dealing With Customer Resistance To Change

Ross Kimbarovsky | May 5th, 2010

Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products […]

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Fiat Crowdsourcing Car Design

Ross Kimbarovsky | May 2nd, 2010

You might have heard of Local Motors – a company leveraging crowdsourcing to design cars. Local Motors licenses a chassis and then looks internally to its own community to innovate and refine the design of the car (other than the chasis). Fiat Brazil has recently announced a project to crowdsource the entire car – including […]

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Screencast: Post your project on crowdSPRING!

Mike | April 15th, 2010

We’ve prepared a short screencast video with instructions on posting your first project to crowdSPRING! Lots more information on posting projects can be found in our Help Center. Enjoy and please let us know if this is helpful.

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Social Media ROI Is Meaningless If Your Product Or Service Isn’t Relevant

Ross Kimbarovsky | March 23rd, 2010

Many are obsessed with trying to develop effective ways to measure ROI (return on investment) from social media marketing. For some background, you can read Brian Solis’s recent article about measuring social media ROI. ROI from social media is important, but if your product or service isn’t relevant – ROI is meaningless. Here’s why: Do […]

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What if Microsoft Created The iPod?

Ross Kimbarovsky | March 22nd, 2010

Most people agree that great design more easily captures attention than poor design. For example, when Apple originally released the iPod – the iPod didn’t have the features of the Creative Labs MP3 players, or even the Microsoft Zune. In fact, many MP3 players today have more features than the iPod – but only a […]

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