Videos

5 Crowdsourced Designs That Level The Playing Field

Ross Kimbarovsky | March 21st, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, […]

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How to Find and Hire Highly Effective Employees

Ross Kimbarovsky | March 14th, 2017

We’re fortunate to have built a great team at crowdSPRING. What makes one employee highly effective and another average? For some of our job postings, crowdSPRING receives hundreds of resumes. How do we find the most effective people to join our team? Contrary to the way most companies hire – we never hire the best […]

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Five Tips on Leveraging Trademarks to Protect Your Business

Ross Kimbarovsky | March 10th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for the smartphones sold by Apple. Crucial brand elements like your company’s name, logo and tagline should be […]

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Find the Perfect Name For Your Business or Startup With These 10 Tips

Ross Kimbarovsky | March 2nd, 2017

Picking a good name for your business can be one of the most difficult parts of building brand identity, but also one of the most important. As Dharmesh Shah, Hubspot CTO and Founder puts it, “A great name reduces the friction between your company and the market. It makes it easier for people to find […]

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10 Proven Tips for Evaluating Your Competitors When Starting a Business

Ross Kimbarovsky | February 21st, 2017

If you’re working on a start-up or have an established company, there will come a time when you’ll need to evaluate your competitors. There are three components to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. How do you begin? What […]

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10 Proven Negotiation Strategies and Tactics for Small Business

Ross Kimbarovsky | February 17th, 2017

Every small business and startup must negotiate with employees, vendors, customers, and others. If negotiation sends chills down your spine or you want to become a better negotiator, this video is for you. I’ve negotiated with thousands of people over the past few decades (for 13 years as an attorney and for the past ten […]

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How to Avoid Legal Issues When Using Typefaces and Fonts in Your Small Business Logo

Ross Kimbarovsky | February 14th, 2017

Every business, from startups to small businesses to the largest companies and agencies in the world, must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. But when it comes to logos and other written […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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How To Choose A Market For Your Startup Or Small Business

Ross Kimbarovsky | February 3rd, 2017

I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no revenue. […]

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