Videos

How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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Branding Your Business on a Budget: Why Agencies Aren’t Always the Best Option

Ross Kimbarovsky | April 18th, 2017

Most smart entrepreneurs and business owners have small budgets when starting their new business. Yet, if you do some research, you’ll find people suggesting that it’s common to pay $1,000 to $5,000 for a logo design for a new business and $5,000 to $50,000 for a logo design for an established business. Logo design does […]

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Why Investing in Design Early is Crucial For Startups

Ross Kimbarovsky | April 12th, 2017

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made design stores and designing […]

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7 Lessons Small Businesses Can Learn from the World’s Best Brands

Ross Kimbarovsky | April 7th, 2017

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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The Small Business Guide to Crafting The Perfect Tagline or Slogan

Ross Kimbarovsky | March 31st, 2017

Coming up with a great company name for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline or slogan can present an even greater challenge. A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and also your […]

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5 Crowdsourced Designs That Level The Playing Field

Ross Kimbarovsky | March 21st, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, […]

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How to Find and Hire Highly Effective Employees

Ross Kimbarovsky | March 14th, 2017

We’re fortunate to have built a great team at crowdSPRING. What makes one employee highly effective and another average? For some of our job postings, crowdSPRING receives hundreds of resumes. How do we find the most effective people to join our team? Contrary to the way most companies hire – we never hire the best […]

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Five Tips on Leveraging Trademarks to Protect Your Business

Ross Kimbarovsky | March 10th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for the smartphones sold by Apple. Crucial brand elements like your company’s name, logo and tagline should be […]

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Find the Perfect Name For Your Business or Startup With These 10 Tips

Ross Kimbarovsky | March 2nd, 2017

Picking a good name for your business can be one of the most difficult parts of building brand identity, but also one of the most important. As Dharmesh Shah, Hubspot CTO and Founder puts it, “A great name reduces the friction between your company and the market. It makes it easier for people to find […]

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