Videos

How Crowdsourcing Can Help Agencies Lower Costs and Reimagine Their Business Models

Ross Kimbarovsky | May 24th, 2017

In the days of Don Draper, agency life was different. Agencies had account men, creatives, and clients willing to pay a lot of money. Things have changed quite a bit since then. When computers and the internet were added to the marketing mix, suddenly many agencies were fighting for their lives. There are still heavy […]

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Use Science To Avoid Bad Business Decisions

Ross Kimbarovsky | May 16th, 2017

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions. Humans make mistakes. Let’s face it, even though we often deny it, we have inherently imperfect judgment. Anxiety, stress and fear can easily distort our choices. In fact, […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | May 11th, 2017

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velocity. Marketing velocity is the speed at which marketing efforts deliver measurable results. Why should you care about marketing velocity? The answer is deceptively simple: speed […]

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5 Tips for Naming Your New Product on MSNBC Your Business

Ross Kimbarovsky | May 9th, 2017

It’s not easy to name a new company or product. At times, it feels like every name in the dictionary is already taken. And just when you think you have found the perfect name, you realize that you can’t get the matching domain name. Naming consultants want to charge you thousands or tens of thousands […]

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Reach More Customers On Social Media with Micro-Influencers

Ross Kimbarovsky | May 2nd, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use […]

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How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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Branding Your Business on a Budget: Why Agencies Aren’t Always the Best Option

Ross Kimbarovsky | April 18th, 2017

Most smart entrepreneurs and business owners have small budgets when starting their new business. Yet, if you do some research, you’ll find people suggesting that it’s common to pay $1,000 to $5,000 for a logo design for a new business and $5,000 to $50,000 for a logo design for an established business. Logo design does […]

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Why Investing in Design Early is Crucial For Startups

Ross Kimbarovsky | April 12th, 2017

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made design stores and designing […]

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7 Lessons Small Businesses Can Learn from the World’s Best Brands

Ross Kimbarovsky | April 7th, 2017

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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The Small Business Guide to Crafting The Perfect Tagline or Slogan

Ross Kimbarovsky | March 31st, 2017

Coming up with a great company name for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline or slogan can present an even greater challenge. A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and also your […]

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