Social media

6 Experts Predict The Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 11th, 2017

Image source: William Iven Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies and tactics. Among other changes, in 2016 we saw increasing interest in “content marketing” and a huge increase in […]

Read full post »

How Influencer Marketing Can Pay Off for Small Businesses in 2017

Arielle Kimbarovsky | January 4th, 2017

The digital space is constantly evolving, forcing entrepreneurs, small business owners, and marketing teams at bigger companies to continuously reevaluate their marketing strategies in order to stay competitive. In the past few years, we’ve seen significant changes in how companies market. These changes range from participation on new social networks, new technologies, and the increasingly […]

Read full post »

Repurpose Great Writing with Visual Content Marketing

Nick Bowersox | December 20th, 2016

We’re visual creatures. So why isn’t our content marketing reflecting as much?

Read full post »

How To Create Content Marketing Unicorns

Ross Kimbarovsky | December 7th, 2016

Image Source: Lisa Brewster Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? There isn’t one clear answer that explains why most companies do a poor job with content […]

Read full post »

The Secrets To Branding Your Small Business or Startup: What You Can Learn From The World’s Best Brands

Ross Kimbarovsky | December 1st, 2016

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

Read full post »

Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

Read full post »

The Most Important Skill Every Successful Leader Must Have

Arielle Kimbarovsky | April 28th, 2016

Many young entrepreneurs and business owners think that innovation, marketing and financial know-how are the keys to the success of a business. Those are all important factors, but there is a single, more important factor. Entrepreneurs and business owners spend a majority of their time talking to people: explaining ideas, directing others, helping, listening, speaking, […]

Read full post »

Your Small Business Will Not Succeed Unless You Build a Strong Brand

Ross Kimbarovsky | February 8th, 2016

A brand is the sum total of the experiences your customers and potential customers have with your company. Your brand lives in everyday interactions with customers and prospective customers, the images you share, your company website, the content of your marketing materials, and in your posts on social networks. Today, no company can control all […]

Read full post »

8 Smart and Practical Ways To Increase Your Small Business Profits

Ross Kimbarovsky | January 18th, 2016

Every small business owner has a lot to do but little time to accomplish everything. In the long run, successful small businesses find ways to improve their profitability (the amount of money remaining after all business expenses are paid). But short of raising prices and alienating customers, it’s not always easy for a small business […]

Read full post »

Three Awesome Tools for Small Businesses and Startups

Arielle Kimbarovsky | January 13th, 2016

It’s not easy to start and run a successful business. After all, business owners must manage many different things and wear different hats in operating their business. From developing products and services to hiring to payroll, owners have a lot on their plates! Fortunately, there are some terrific mobile and web tools that entrepreneurs and […]

Read full post »