Social media

7 Ways Your Small Business Can Market Better on Social Media

Katie Lundin | July 13th, 2017

Social Media is often touted as a fix-all marketing wonder channel. And, with its ease of use, there’s no excuse for businesses not to at least experiment with that channel. Justin Sachs of the Young Entrepreneur Council points out: One of the best features social media marketing has for businesses today is its low barrier to […]

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Reliable Strategies To Help Your Business Handle a PR Crisis

Amanda Bowman | June 19th, 2017

Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things. – Winston Churchill If you run a business – even a small one – you are regularly communicating with the public. Most of the time, the communications […]

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How to Effectively Market Your Small Business to Millennials

Amanda Bowman | June 12th, 2017

What group in the US numbers more than 80 million, has an annual buying power of $200 billion, and makes up nearly half of the US workforce? Millennials. Sometimes called “Gen Y”, millennials are the much sought after generation born between 1980 and 2000. This generation carries impressive buying power, so it’s no surprise that marketers […]

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15 Tips for Turning Your Craft Hobby Into a Successful Business

Katie Lundin | June 2nd, 2017

Are you a crafter? Does plucking an idea from your brain and crafting it into a reality with your very own hands make your heart sing? If so, you may have said to yourself at some point, “I wish I could do this for a living.” The amazing news is that you can. The market […]

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The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky | April 21st, 2017

Social media has changed rapidly in the past year, even more so than it has in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen […]

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Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky | April 12th, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic.We’ve even written previously about how small businesses can benefit from […]

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Your Small Business Needs An Online Presence. Here’s How to Get Started

Katie Lundin | March 17th, 2017

  If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors have built a credible online presence and as a result, are likely pulling ahead of you. Why are many small businesses still largely ignoring the Internet? We are living in an age dominated […]

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How Brands Are Using Facebook Live to Connect with Customers

Amanda Bowman | March 13th, 2017

Ever dreamed of the chance to shout the iconic “Live from New York, it’s Saturday night!”? Well, that may still be out of reach. The good news, though, is that broadcasting before a live audience has never been easier. With a little planning, you could be reaching an audience almost as large as an SNL […]

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Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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UK Experts Weigh in on Top Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 17th, 2017

Image source: Geralt In a recent post, we asked six US-based marketing experts to predict the key digital marketing trends they expect to see in 2017. When we published their answers, we were curious whether the trends highlighted by the experts were universal. The UK is one of our leading markets and we wondered how […]

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