Resources

How To Choose A Market For Your Startup Or Small Business

Ross Kimbarovsky | February 3rd, 2017

I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no revenue. […]

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3 Common Myths About Starting A Business

Ross Kimbarovsky | February 2nd, 2017

Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. The truth is that there is no one way to “correctly” start a company. Startups are the epitome of unpredictability and extremes. For every example of […]

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What Small Businesses Need to Know About Trademarks

Ross Kimbarovsky | January 30th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. Crucial brand elements like your company’s name, logo and tagline should be protected so that no other company can enter the market and use your identity to sell their product or service. One of the earliest steps you can take […]

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The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC]

Nick Bowersox | January 24th, 2017

In today’s legal marketplace, increasing competition, advertising noise and the commoditization of legal services has put substantial pressure on attorneys and law firms to develop unique brands that stand out from the crowd. Smart lawyers and law firms know that it’s impossible to differentiate when your potential clients don’t notice you. Yet when you look […]

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10 Tips for Naming Your Startup or Small Business

Ross Kimbarovsky | January 23rd, 2017

Naming your company can be challenging and time-consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING”), you can leverage crowdSPRING’s community of 200,000 designers and writers to come up with your company name or a product name. Whether you leverage crowdSPRING’s community to help […]

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Create a Successful Logo With These 10 Essential Elements

Nick Bowersox | January 18th, 2017

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. It could even mean […]

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Optimize Your Next Design Project with A/B Testing

Nick Bowersox | November 9th, 2016

Want to get it right? Test that idea, and then test it again.

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Make an Inspired Creative Brief

Nick Bowersox | October 20th, 2016

We’ve heard it before. We’ve probably said it before. It’s an all too common and not at all helpful framework for evaluating design: “I don’t know what I like until I see it.” Many entrepreneurs feel this way when writing a creative brief for a creative project. For most, it’s difficult to express your visual […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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