Resources

(Ebook) What Are You Waiting For? A Guide for Mom Entrepreneurs on Starting, Growing, and Managing a Successful Business

Nick Bowersox | February 28th, 2017

Women start over 1,000 new businesses every day in the United States. During the last decade, the number of women-owned companies has grown five times faster than the national average, according to the 2016 State of Women-Owned Businesses Report from American Express Open. According to American Express Open’s 2016 Report: 11.3 million U.S. businesses are […]

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10 Proven Tips for Evaluating Your Competitors When Starting a Business

Ross Kimbarovsky | February 21st, 2017

If you’re working on a start-up or have an established company, there will come a time when you’ll need to evaluate your competitors. There are three components to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. How do you begin? What […]

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10 Tips to Create a Memorable Tagline for Your Business

Ross Kimbarovsky | February 20th, 2017

update: If you’d prefer to watch a video version of this post, you can find it on crowdSPRING’s YouTube channel here: The Small Business Guide to Crafting the Perfect Tagline or Slogan. As I wrote previously in 10 Tips for Naming Your Startup or Small Business, coming up with a great company name for your new […]

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10 Proven Negotiation Strategies and Tactics for Small Business

Ross Kimbarovsky | February 17th, 2017

Every small business and startup must negotiate with employees, vendors, customers, and others. If negotiation sends chills down your spine or you want to become a better negotiator, this video is for you. I’ve negotiated with thousands of people over the past few decades (for 13 years as an attorney and for the past ten […]

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6 Simple Habits of Extremely Successful Entrepreneurs

Arielle Kimbarovsky | February 16th, 2017

Many entrepreneurs and small business owners look up to and emulate successful entrepreneurs. After all, it makes sense to learn from people who created their own success stories. Successful people share a number of habits that make them successful. This includes the things they do in living their personal lives, and how they run their […]

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How to Avoid Legal Issues When Using Typefaces and Fonts in Your Small Business Logo

Ross Kimbarovsky | February 14th, 2017

Every business, from startups to small businesses to the largest companies and agencies in the world, must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. But when it comes to logos and other written […]

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How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Level the Playing Field with These 5 Crowdsourced Designs

Ross Kimbarovsky | February 7th, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]

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Logo Design: Keep It Simple

Ross Kimbarovsky | February 6th, 2017

Companies want their logo to be instantly recognizable, easily interpretable, and timeless. Overly complex logos often fail to achieve those goals. Web designers often talk about restraint — not putting everything, including the kitchen sink, on a page. The same should be said about logo design. After all, there are some exceptional examples of simple […]

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