Make an Inspired Creative Brief

Nick Bowersox | October 20th, 2016 Dribbble

We’ve heard it before. We’ve probably said it before. It’s an all too common and not at all helpful framework for evaluating design: “I don’t know what I like until I see it.” Many entrepreneurs feel this way when writing a creative brief for a creative project. For most, it’s difficult to express your visual […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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4 Toxic Behaviors All Successful Leaders Avoid

Arielle Kimbarovsky | March 15th, 2016

The most successful entrepreneurs and business owners are good leaders. Notice I didn’t say good managers or bosses – good leaders. This is because good leaders are often good bosses. Good leaders know what has to be done and who should do it. They work to put their team in the best position to succeed. […]

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Mastering the Art of Persuasion: How To Get What You Want

Arielle Kimbarovsky | March 9th, 2016

Persuasion is a delicate art form. It’s easy to be ineffective when trying to persuade, but also remarkably easy to be overbearing. As a business owner or entrepreneur, your job is mostly to persuade. You must persuade people to come work for you, stay in your company, follow your lead, become a customer, be a […]

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Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

Arielle Kimbarovsky | February 24th, 2016

At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and […]

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Busted or Confirmed? 3 Common Myths About Starting A Business

Arielle Kimbarovsky | February 17th, 2016

There are many myths about what it takes to start a business. Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. The truth is that there is no one way to “correctly” start a company. […]

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Three Awesome Tools for Small Businesses and Startups

Arielle Kimbarovsky | January 13th, 2016

It’s not easy to start and run a successful business. After all, business owners must manage many different things and wear different hats in operating their business. From developing products and services to hiring to payroll, owners have a lot on their plates! Fortunately, there are some terrific mobile and web tools that entrepreneurs and […]

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Small Business and Startups: What I am Using Now (5 Free Tools!)

Mike | February 2nd, 2015

As a manager of a small, online business I wear a whole range of hats: I supervise marketing, customer service, engineering, business intelligence, HR, and operations (among other things). My days are full, my hours are long, and my budget is ever limited. Like all of us, I am constantly looking for money-savers and productivity-boosters and […]

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Small Business and Startups: The Top 10 Business Books of 2014

admin | December 22nd, 2014

When Ron Charles and Timothy R. Smith of the Washington Post described 2014 as a good year for book lovers, they probably weren’t referring to texts of the business variety. That said, the business book fans among you shouldn’t be too disappointed. From the lessons of a hugely successful serial entrepreneur to the surprisingly insightful […]

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Small Business and Startup Tips: Cool Stuff for Your Next Trip

Mike | November 10th, 2014

Got any trips planned? Business junket? Family vacation? Around the world in 80 days-tour? Well if you’re traveling these days, you need not only to be aware of long lines, crazy security, ebola screenings, weather emergencies, and radar tower mishaps, but also of the great tools and resources available to travelers. I am talking sweet mobile […]

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