Resources

5 Ways Your Business Can Improve Its Brand on Instagram

Arielle Kimbarovsky | June 21st, 2017

Branding. That buzzword has taken design, marketing, and startup blogs by storm and has put pressure on companies of all sizes to create the “perfect image”. In an increasingly competitive and noisy market, companies are more pressed than ever to carefully curate and create a recognizable identity – whether online or in the real world. […]

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Give Your New Business a Jump Start with an Effective Landing Page

Katie Lundin | June 15th, 2017

  Every new business hopes to launch to immediate accolades and tons of sales. But, the truth is that most businesses start slowly. And, if they’re lucky, they last long enough to survive and grow. But, what if I told you there’s a simple way to create momentum before your new business even sets its […]

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15 Must Watch YouTube Channels for Entrepreneurs and Small Business Owners

Arielle Kimbarovsky | June 9th, 2017

Video content is becoming more and more popular. Last year, video continued to skyrocket in popularity and represents 74% of all online traffic in 2017. In fact, studies suggest that people prefer video content to written content, and are more likely to learn from it. For entrepreneurs, this is important because they are constantly working on […]

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5 Scientifically Proven Ways To Improve Your Focus and Concentration

Amanda Bowman | May 22nd, 2017

Anyone looking to maximize their productivity, achieve goals, and advance their career must learn how to focus their attention and eliminate distractions. Distractions in our modern day work environments abound; learning to direct your attention amongst the endless chatter in our lives is crucial to success. There are many different strategies that can help minimize […]

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Use Science To Avoid Bad Business Decisions

Ross Kimbarovsky | May 16th, 2017

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions. Humans make mistakes. Let’s face it, even though we often deny it, we have inherently imperfect judgment. Anxiety, stress and fear can easily distort our choices. In fact, […]

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20 Essential Tools for Startups and Entrepreneurs

Katie Lundin | May 12th, 2017

Every year, there are many entrepreneurs who start new businesses. And, of course, there are many others who never quite achieve lift-off. What differentiates the entrepreneurs who act from the dreamers who never try? Chances are good that the perceived barriers to entry are just too intimidating to overcome. According to a 2015 Gallup report, […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | May 11th, 2017

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velocity. Marketing velocity is the speed at which marketing efforts deliver measurable results. Why should you care about marketing velocity? The answer is deceptively simple: speed […]

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5 Tips for Naming Your New Product on MSNBC Your Business

Ross Kimbarovsky | May 9th, 2017

It’s not easy to name a new company or product. At times, it feels like every name in the dictionary is already taken. And just when you think you have found the perfect name, you realize that you can’t get the matching domain name. Naming consultants want to charge you thousands or tens of thousands […]

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Don’t Let Burnout Stall Your Career: The 5 Best Tips for Preventing Burnout

Katie Lundin | May 5th, 2017

  ‘Burnout.’ We’ve all heard of it. But, what does it mean to be burned out? And why should you care? Well, burnout is not a matter to be taken lightly; and can pose a serious threat to your career. In her book The Power of Slow: 101 Ways to Save Time in Our 24/7 […]

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Reach More Customers On Social Media with Micro-Influencers

Ross Kimbarovsky | May 2nd, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use […]

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