Marketing and branding

How Solution-Oriented Logo Design Can Backfire

Lauren Nelson | October 21st, 2016

When it comes to logo design, the conventional thinking has been to aim for something that represents what you want people to associate with your brand: selecting a conservative font to convey traditional values, choosing specific colors to connect you with certain emotions, opting for modern graphics to frame a company as cutting edge, and […]

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Make an Inspired Creative Brief

Nick Bowersox | October 20th, 2016

We’ve heard it before. We’ve probably said it before. It’s an all too common and not at all helpful framework for evaluating design: “I don’t know what I like until I see it.” Many entrepreneurs feel this way when writing a creative brief for a creative project. For most, it’s difficult to express your visual […]

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Why Your Company Should Be Investing in Podcast Advertising

Lauren Nelson | October 17th, 2016

Podcasting is a medium on the rise. Is your brand visible in the space?

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Psychographics: The Key to Effective UX Design

Lauren Nelson | October 13th, 2016

Demographics might do a good job of answering “who” your customers are, but psychographics hold the key to “why.”

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Everything Marketers Need To Know To Avoid Violating Copyright Law

Ross Kimbarovsky | October 12th, 2016

Your go-to-guide for respecting copyright law as a marketer.

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Why Brands Should Ditch Pinktober

Lauren Nelson | October 10th, 2016

Brands are all about the pink this month. They’re also getting it all wrong.

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Take your Professional Development to the Crowd

Nick Bowersox | October 7th, 2016

There’s no denying the power of the crowd when it comes to creative projects. At crowdSPRING, a community of over 190,000 creatives collaborates with businesses around the world to help them stand out with quality designs and copywriting on a daily basis. But can the crowd contribute to professional development? According to Jonathan Chan at Foundr […]

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Should Your Company Develop a Mobile App?

Lauren Nelson | October 6th, 2016

Everyone is saying that mobile apps are the future of marketing. But is the right future to chart for YOUR company?

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How Mindfulness Can Boost Your Creativity and Productivity

Lauren Nelson | October 4th, 2016

It might be a “hot” brand of therapy, but it’s also got serious applications for the most atypical among us, especially those trying to up their professional game.

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SMS Marketing: The Neglected Engagement Goldmine

Lauren Nelson | October 3rd, 2016

The largest companies on the planet are already using SMS marketing. Is your business taking advantage of communication medium with a 98% open rate?

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