Marketing and branding

The Truth About the Post-Truth World (And Why Businesses Should Care)

Lauren Nelson | December 5th, 2016

Everyone is talking about the “new” post-truth world we live in, but what does that even mean?

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The Secrets To Branding Your Small Business or Startup: What You Can Learn From The World’s Best Brands

Ross Kimbarovsky | December 1st, 2016

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | November 28th, 2016

Image Source: Edward Musiak Marketing can be expensive and often, unpredictable. The most successful marketers and teams set clear, crisp goals, develop smart strategies, and experiment with different tactics. But even then, many campaigns fail to return the money marketers invest on marketing efforts. I’ve previously written about lean marketing – testing your ideas in small batches, listening to feedback, […]

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How Your Strategic Processes Are Undermining Your Results

Lauren Nelson | November 14th, 2016

Standard operating procedure is stifling your team’s creativity.

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Guest Post: Good Design Isn’t Optional – It’s Make or Break

Lauren Nelson | November 11th, 2016

Solid design is the key to growing your business. Period. Point Blank. Fin. We could (and probably will) talk until we’re blue in the face on this subject, but we thought it might be helpful to hear it from others as well. So this guest post is part of a new series on the crowdSPRING blog highlighting […]

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Optimize Your Next Design Project with A/B Testing

Nick Bowersox | November 9th, 2016

Want to get it right? Test that idea, and then test it again.

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13 Ways Your Brand Can Get in the Holiday Spirit

Lauren Nelson | November 7th, 2016

The holidays are around the corner. Is your brand ready to celebrate?

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Guest Post: Why Investing in Professional Design is Key to Good Print Jobs

Lauren Nelson | November 4th, 2016

Solid design is the key to growing your business. Period. Point Blank. Fin. We could (and probably will) talk until we’re blue in the face on this subject, but we thought it might be helpful to hear it from others as well. So this guest post is the inaugural post in a new series on the […]

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Escaping the Design Trap in Agile Marketing

Lauren Nelson | October 25th, 2016

Fast is good. Compromising on design quality is not.

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How Solution-Oriented Logo Design Can Backfire

Lauren Nelson | October 21st, 2016

When it comes to logo design, the conventional thinking has been to aim for something that represents what you want people to associate with your brand: selecting a conservative font to convey traditional values, choosing specific colors to connect you with certain emotions, opting for modern graphics to frame a company as cutting edge, and […]

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