Marketing and branding

How To Choose A Market For Your Startup Or Small Business

Ross Kimbarovsky | February 3rd, 2017

I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no revenue. […]

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10 Legal Mistakes That Can Destroy Your Small Business And How To Avoid Them

Ross Kimbarovsky | January 27th, 2017

I’ve been an attorney for over 20 years and have represented many startups, small businesses and Fortune 500 companies. I’ve seen many smart entrepreneurs and small business owners make critical legal mistakes that threatened the survival of their business. Fortunately, most legal mistakes are minor and can be fixed. But there are legal mistakes that […]

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The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC]

Nick Bowersox | January 24th, 2017

In today’s legal marketplace, increasing competition, advertising noise and the commoditization of legal services has put substantial pressure on attorneys and law firms to develop unique brands that stand out from the crowd. Smart lawyers and law firms know that it’s impossible to differentiate when your potential clients don’t notice you. Yet when you look […]

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10 Tips for Naming Your Startup or Small Business

Ross Kimbarovsky | January 23rd, 2017

Naming your company can be challenging and time-consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING”), you can leverage crowdSPRING’s community of 200,000 designers and writers to come up with your company name or a product name. Whether you leverage crowdSPRING’s community to help […]

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Does Your Law Firm Website Follow These 10 Best Practices?

Ross Kimbarovsky | January 19th, 2017

In today’s legal marketplace, increasing competition and the commoditization of legal services has put more pressure on attorneys and law firms to stand out from the crowd. Simply put: it’s impossible to differentiate when your potential clients don’t notice you. Even worse, if your online presence isn’t professional, your clients will choose another firm. Paradoxically, […]

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Create a Successful Logo With These 10 Essential Elements

Nick Bowersox | January 18th, 2017

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. It could even mean […]

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UK Experts Weigh in on Top Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 17th, 2017

Image source: Geralt In a recent post, we asked six US-based marketing experts to predict the key digital marketing trends they expect to see in 2017. When we published their answers, we were curious whether the trends highlighted by the experts were universal. The UK is one of our leading markets and we wondered how […]

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10 Smart Tips To Help Authors Create an Amazing Book Cover Design

Ross Kimbarovsky | January 16th, 2017

Many people use the idiom “don’t judge a book by its cover” to remind others that people should not prejudge the value of something based solely by its outward appearance. Yet when it comes to actual books, few heed that advice. The simple truth is that today, nearly everyone judges a book by its cover. Covers […]

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Your Logo Matters: What You Must Know About Branding Your Law Firm

Ross Kimbarovsky | January 12th, 2017

Branding is not optional. Every law firm and lawyer has a brand. But the vast majority of law firms and lawyers spend little or no time thinking about their brand. In fact, as I wrote previously: For decades, law firm branding in the United States was simple: take the last names of the key equity partners, […]

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