Marketing and branding

A Marketer’s Ode to Gawker

Lauren Nelson | August 29th, 2016

After 13 years, 202,370 posts, 16 million comments, and no small amount of controversy, Gawker is dead.     After losing a lawsuit against Hulk Hogan over the publication of a sex tape in which he featured, Gawker Media was bought up by Univision. Though many of the sites under their umbrella, like Jezebel and […]

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Five Ways Students Going Back to School Can Leverage Crowdsourcing

Lauren Nelson | August 27th, 2016

  It’s the end of August, which means fresh faced students from around the country are heading back to their dorms and lockers for another year of learning. Part of that learning process takes place outside of the classroom, though, in the context of extracurricular activities. And within those activities students will encounter a myriad […]

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Struggling to Generate Good Content? Go Full On Club Kid

Lauren Nelson | August 23rd, 2016

Ah, college. Those were the days, weren’t they? Our first real taste of freedom. New friends. New Experiences. More down time than we could appreciate in the moment. And oh, the parties. The glorious, glorious parties. I’m not talking about the keggers at the local frat house or the regularly scheduled Friday night beer pong. […]

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Wind Up Your Productivity and Creativity by Winding Down

Lauren Nelson | August 19th, 2016

In today’s world, a huge premium is put on staying busy. How many hours are you working? How much are you getting done during those hours? What are you doing that’s productive when you’re not working?     These questions aren’t necessarily bad. You want to make sure you’re making progress towards goals. But that […]

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Launch Your Startup with an Infographic

Nick Bowersox | August 18th, 2016

Image credit: Everlane In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model, manufacturers normally double their cost before selling clothing to a retailer, who then doubles or triples the cost they paid. Ultimately, a $6 tee shirt can be sold to […]

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Seven Things Designers Wish You Knew

Lauren Nelson | August 16th, 2016

Being a designer is hard. Like, really hard. Not only do you need to study and practice, and then study and practice some more, but then you begin the often grueling process of finding work. It’s worth it, though, because they get to do something they’re passionate about. Well, they’re passionate about the actual design part. […]

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How Meredith Grey Can Revitalize Your Marketing Efforts

Lauren Nelson | August 15th, 2016

It happens to the best of us. Your marketing gets stuck in a rut. I’m not talking about a website that needs an overhaul or an ad campaign that needs a refresh. I mean things just get stale. You’re doing everything right, technically speaking, but you’re not getting results because your perfectly adequate strategy is […]

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In Defense of the Renegade Marketers

Lauren Nelson | August 9th, 2016

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. The possibilities were endless. Indeed, we’re still exploring them. But with these possibilities came no small amount of chaos. Curious […]

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Repurposing Content Through Visual Reimagination

Lauren Nelson | August 4th, 2016

  As any content marketer will tell you, diligent strategy execution and time can yield a treasure trove of promotional material for your use. That content creation, however, can take up a lot of bandwidth. It’s not easy to consistently turn out high quality blog posts, white papers, newsletters, emails, and more. But in a fast […]

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5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

Lauren Nelson | August 2nd, 2016

  One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. We have an avalanche of data on consumer preferences and behavior, website usage, content engagement, and more […]

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