Marketing and branding

(Ebook) What Are You Waiting For? A Guide for Mom Entrepreneurs on Starting, Growing, and Managing a Successful Business

Nick Bowersox | February 28th, 2017

Women start over 1,000 new businesses every day in the United States. During the last decade, the number of women-owned companies has grown five times faster than the national average, according to the 2016 State of Women-Owned Businesses Report from American Express Open. According to American Express Open’s 2016 Report: 11.3 million U.S. businesses are […]

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5 Major Rebranding Failures and What You Can Learn from Them

Katie Lundin | February 27th, 2017

There are lots of reasons that a business may be in need of a rebrand, we wrote about six of them in the article “Six Reasons Your Logo Might Need a Makeover.” If you have decided that it’s time to refresh your brand, keep in mind that giving the customers something new does not always […]

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5 Important Trends In Email Marketing You Must Understand

Arielle Kimbarovsky | February 23rd, 2017

Email marketing continues to be an important marketing channel for small businesses and startups. That’s because 81% of US consumers are more likely to make a purchase based on an email. New technologies have improved email automation, tracking, and innovation, and these changes have created interesting new possibilities for smart marketers. Complex marketing campaigns are […]

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10 Proven Tips for Evaluating Your Competitors When Starting a Business

Ross Kimbarovsky | February 21st, 2017

If you’re working on a start-up or have an established company, there will come a time when you’ll need to evaluate your competitors. There are three components to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. How do you begin? What […]

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10 Tips to Create a Memorable Tagline for Your Business

Ross Kimbarovsky | February 20th, 2017

update: If you’d prefer to watch a video version of this post, you can find it on crowdSPRING’s YouTube channel here: The Small Business Guide to Crafting the Perfect Tagline or Slogan. As I wrote previously in 10 Tips for Naming Your Startup or Small Business, coming up with a great company name for your new […]

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How to Avoid Legal Issues When Using Typefaces and Fonts in Your Small Business Logo

Ross Kimbarovsky | February 14th, 2017

Every business, from startups to small businesses to the largest companies and agencies in the world, must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. But when it comes to logos and other written […]

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How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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Level the Playing Field with These 5 Crowdsourced Designs

Ross Kimbarovsky | February 7th, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]

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