Marketing and branding

Best of 2016: Logo Redesigns

Lauren Nelson | December 30th, 2016

There is no brand element so significant as a company’s logo. It becomes visually synonymous with your brand promise, with applications across every medium through which you communicate with your audience. It serves as the cornerstone of your image, defining style elements that will be extrapolated on every platform used. Given crowdSPRING’s role in helping […]

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Best of 2016: Mobile App Design

Lauren Nelson | December 29th, 2016

In today’s world, where roughly 80% of American adults own a smartphone, companies know the significance of investing in a mobile presence. And given that 90% of time spent on those phones takes place within apps, it’s not all that surprising that there are now more than 2 million options available for download in Apple’s […]

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Best of 2016: Web Design

Lauren Nelson | December 28th, 2016

There are only a few more days left in the year, and it’s been a huge one for web design. Companies have started to understand how crucial a strong user experience is to maximizing conversion with their online audiences, and have invested accordingly. As they’ve done this, web aesthetics have exploded in terms of creativity, […]

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Best of 2016: Book Cover Designs

Lauren Nelson | December 22nd, 2016

It’s been a great year for bold book covers. Here are some of our favs.

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Repurpose Great Writing with Visual Content Marketing

Nick Bowersox | December 20th, 2016

We’re visual creatures. So why isn’t our content marketing reflecting as much?

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The Scientific Approach to Fostering Durable Creativity (And How Crowdsourcing Can Help)

Lauren Nelson | December 19th, 2016

Creativity has long been viewed as this intangible mystery, but recent research suggests the opposite. Here’s how to ramp up creativity in your house.

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5 Ways to Improve Your Crowdfunding Odds With Strong Design

Lauren Nelson | December 19th, 2016

Thinking of taking your big idea to the crowd for funding? Make sure you’re dressed to impress.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

Ross Kimbarovsky | December 14th, 2016

Image Source: SEO Linkbuilding If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. In fact, even if your competitors aren’t thinking about SEO, you’re still missing out because 93 percent of online experiences begin with search. Let’s take […]

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Guest Post: Increase Your Remarketing Success with Great Design

Lauren Nelson | December 13th, 2016

Nate Vickery weighs in on how you can leverage strong design to optimize your remarketing efforts.

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How To Create Content Marketing Unicorns

Ross Kimbarovsky | December 7th, 2016

Image Source: Lisa Brewster Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? There isn’t one clear answer that explains why most companies do a poor job with content […]

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