Marketing and branding

Why Brands Should Ditch Pinktober

Lauren Nelson | October 10th, 2016

Brands are all about the pink this month. They’re also getting it all wrong.

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Take your Professional Development to the Crowd

Nick Bowersox | October 7th, 2016

There’s no denying the power of the crowd when it comes to creative projects. At crowdSPRING, a community of over 190,000 creatives collaborates with businesses around the world to help them stand out with quality designs and copywriting on a daily basis. But can the crowd contribute to professional development? According to Jonathan Chan at Foundr […]

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Should Your Company Develop a Mobile App?

Lauren Nelson | October 6th, 2016

Everyone is saying that mobile apps are the future of marketing. But is the right future to chart for YOUR company?

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How Mindfulness Can Boost Your Creativity and Productivity

Lauren Nelson | October 4th, 2016

It might be a “hot” brand of therapy, but it’s also got serious applications for the most atypical among us, especially those trying to up their professional game.

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SMS Marketing: The Neglected Engagement Goldmine

Lauren Nelson | October 3rd, 2016

The largest companies on the planet are already using SMS marketing. Is your business taking advantage of communication medium with a 98% open rate?

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Dancing the Political Brand Equity Tango on Social Media

Lauren Nelson | September 28th, 2016

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding, and the polls have left her citizens and international spectators alike in a semi-terrified trance of sorts, in disbelief over how close the contest actually is. And in the middle of the […]

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Why Your Company Should Be Doing #3FictionalCharacters

Lauren Nelson | September 27th, 2016

You know the feeling. You’re scrolling down your Twitter feed or your Facebook timeline, and you see a new hashtag. It’s not a tongue-in-cheek-express-yo’self type of hashtag. It seems to be associated with something. But you’re not sure what it is. Then you see it again. And again. And again. That’s right — a new […]

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Google Rolls Out New Penguin Update to Core Algorithm

Lauren Nelson | September 27th, 2016

Image Source: Search Engine Roundtable Did you see your analytics go haywire earlier this week as a result of Google’s latest algorithm updates? No? Join the club. Google confirmed that they rolled out the latest Penguin update to their core algorithm on September 23rd. Those paying close attention saw evidence that the rollout might have […]

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How Arnold Palmer Changed the Athlete Influencer Game

Lauren Nelson | September 27th, 2016

    Image Source: Arnold Palmer Design Maybe you knew him for his legendary golf game. Maybe you knew him for the deliciously crisp beverage that bears his name. Or maybe you’re a marketing geek like me, and you’re mourning the loss of the original athlete influencer. The world lost another titan on Sunday with the […]

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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

Nick Bowersox | September 26th, 2016

Image credit: Apple When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news […]

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