Marketing and branding

UK Experts Weigh in on Top Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 17th, 2017

Image source: Geralt In a recent post, we asked six US-based marketing experts to predict the key digital marketing trends they expect to see in 2017. When we published their answers, we were curious whether the trends highlighted by the experts were universal. The UK is one of our leading markets and we wondered how […]

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10 Smart Tips To Help Authors Create an Amazing Book Cover Design

Ross Kimbarovsky | January 16th, 2017

Many people use the idiom “don’t judge a book by its cover” to remind others that people should not prejudge the value of something based solely by its outward appearance. Yet when it comes to actual books, few heed that advice. The simple truth is that today, nearly everyone judges a book by its cover. Covers […]

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Your Logo Matters: What You Must Know About Branding Your Law Firm

Ross Kimbarovsky | January 12th, 2017

Branding is not optional. Every law firm and lawyer has a brand. But the vast majority of law firms and lawyers spend little or no time thinking about their brand. In fact, as I wrote previously: For decades, law firm branding in the United States was simple: take the last names of the key equity partners, […]

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6 Experts Predict The Digital Marketing Trends for 2017

Arielle Kimbarovsky | January 11th, 2017

Image source: William Iven Marketing is constantly evolving. Over the past few years, we’ve seen new social media platforms, new strategies, and new tactics. Everyone from entrepreneurs to experienced marketers/CEOs have had to rethink their strategies and tactics. Among other changes, in 2016 we saw increasing interest in “content marketing” and a huge increase in […]

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Five Tips To Help You Brand Your Law Firm or Law Practice

Ross Kimbarovsky | January 11th, 2017

For decades, law firm branding in the United States was simple: take the last names of the key equity partners, pick a font, and you have a name, logo and a brand. Such  simplicity has one very important drawback – it’s ineffective. Many law firms and lawyers believe that branding is optional. That’s not quite […]

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Five Reasons Entrepreneurs Should Invest in Design Early

Nick Bowersox | January 10th, 2017

Image courtesy of FreePik Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made […]

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Supercharge Your Startup or Small Business With A New Top-Level Domain Name

Arielle Kimbarovsky | January 9th, 2017

Naming a startup or small business is tricky. The company’s name sets the tone for how customers and prospects perceive the company and is a critical part of the brand. Of course, you also want people to remember your brand, so there’s a lot of pressure to find the perfect name. When we name companies […]

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How Influencer Marketing Can Pay Off for Small Businesses in 2017

Arielle Kimbarovsky | January 4th, 2017

The digital space is constantly evolving, forcing entrepreneurs, small business owners, and marketing teams at bigger companies to continuously reevaluate their marketing strategies in order to stay competitive. In the past few years, we’ve seen significant changes in how companies market. These changes range from participation on new social networks, new technologies, and the increasingly […]

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Small Business Web & App Design: Five Common UX Mistakes to Avoid

Ross Kimbarovsky | January 3rd, 2017

You’re ready to build. Maybe it’s a website, an app, a landing page, or an email template. Now you just need to figure out the design. And it’s here, in this pivotal moment, before anyone has put pen to paper or pixels to screen, where you’ll either get it right or get it wrong. Here […]

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