Marketing and branding

How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Why a Strong Brand Is Important for Your Small Business

Arielle Kimbarovsky | February 8th, 2017

Image source: Frontline Creative A strong brand increases the value of your company, creates an identity and motivation for your employees, and makes it easier for you to acquire new customers. A brand represents how people know you (or your business), and how they perceive your reputation or the reputation of your company. In today’s noisy […]

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Level the Playing Field with These 5 Crowdsourced Designs

Ross Kimbarovsky | February 7th, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]

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How To Choose A Market For Your Startup Or Small Business

Ross Kimbarovsky | February 3rd, 2017

I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make money. But I’m always surprised when that entrepreneur or small business owner has a tough time describing the potential customers for their new business’s products and services. After all, without customers, there is no revenue. […]

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10 Legal Mistakes That Can Destroy Your Small Business And How To Avoid Them

Ross Kimbarovsky | January 27th, 2017

I’ve been an attorney for over 20 years and have represented many startups, small businesses and Fortune 500 companies. I’ve seen many smart entrepreneurs and small business owners make critical legal mistakes that threatened the survival of their business. Fortunately, most legal mistakes are minor and can be fixed. But there are legal mistakes that […]

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The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC]

Nick Bowersox | January 24th, 2017

In today’s legal marketplace, increasing competition, advertising noise and the commoditization of legal services has put substantial pressure on attorneys and law firms to develop unique brands that stand out from the crowd. Smart lawyers and law firms know that it’s impossible to differentiate when your potential clients don’t notice you. Yet when you look […]

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10 Tips for Naming Your Startup or Small Business

Ross Kimbarovsky | January 23rd, 2017

Naming your company can be challenging and time-consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING”), you can leverage crowdSPRING’s community of 200,000 designers and writers to come up with your company name or a product name. Whether you leverage crowdSPRING’s community to help […]

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Does Your Law Firm Website Follow These 10 Best Practices?

Ross Kimbarovsky | January 19th, 2017

In today’s legal marketplace, increasing competition and the commoditization of legal services has put more pressure on attorneys and law firms to stand out from the crowd. Simply put: it’s impossible to differentiate when your potential clients don’t notice you. Even worse, if your online presence isn’t professional, your clients will choose another firm. Paradoxically, […]

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Create a Successful Logo With These 10 Essential Elements

Nick Bowersox | January 18th, 2017

A good logo is a major contributor to making that crucial first impression on a customer. They convey your company’s values, tell a story, and even help people trust your brand. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. It could even mean […]

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