Marketing and branding

Guest Post: Good Design Isn’t Optional – It’s Make or Break

Lauren Nelson | November 11th, 2016

Solid design is the key to growing your business. Period. Point Blank. Fin. We could (and probably will) talk until we’re blue in the face on this subject, but we thought it might be helpful to hear it from others as well. So this guest post is part of a new series on the crowdSPRING blog highlighting […]

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Optimize Your Next Design Project with A/B Testing

Nick Bowersox | November 9th, 2016

Want to get it right? Test that idea, and then test it again.

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13 Ways Your Brand Can Get in the Holiday Spirit

Lauren Nelson | November 7th, 2016

The holidays are around the corner. Is your brand ready to celebrate?

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Guest Post: Why Investing in Professional Design is Key to Good Print Jobs

Lauren Nelson | November 4th, 2016

Solid design is the key to growing your business. Period. Point Blank. Fin. We could (and probably will) talk until we’re blue in the face on this subject, but we thought it might be helpful to hear it from others as well. So this guest post is the inaugural post in a new series on the […]

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Escaping the Design Trap in Agile Marketing

Lauren Nelson | October 25th, 2016

Fast is good. Compromising on design quality is not.

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How Solution-Oriented Logo Design Can Backfire

Lauren Nelson | October 21st, 2016

When it comes to logo design, the conventional thinking has been to aim for something that represents what you want people to associate with your brand: selecting a conservative font to convey traditional values, choosing specific colors to connect you with certain emotions, opting for modern graphics to frame a company as cutting edge, and […]

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Make an Inspired Creative Brief

Nick Bowersox | October 20th, 2016

We’ve heard it before. We’ve probably said it before. It’s an all too common and not at all helpful framework for evaluating design: “I don’t know what I like until I see it.” Many entrepreneurs feel this way when writing a creative brief for a creative project. For most, it’s difficult to express your visual […]

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Why Your Company Should Be Investing in Podcast Advertising

Lauren Nelson | October 17th, 2016

Podcasting is a medium on the rise. Is your brand visible in the space?

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Psychographics: The Key to Effective UX Design

Lauren Nelson | October 13th, 2016

Demographics might do a good job of answering “who” your customers are, but psychographics hold the key to “why.”

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Everything Marketers Need To Know To Avoid Violating Copyright Law

Ross Kimbarovsky | October 12th, 2016

Your go-to-guide for respecting copyright law as a marketer.

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