Marketing and branding

Launch Your Startup with an Infographic

Nick Bowersox | August 18th, 2016 tumblr_m32c45jKNh1qf7nhfo1_500

Image credit: Everlane In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model, manufacturers normally double their cost before selling clothing to a retailer, who then doubles or triples the cost they paid. Ultimately, a $6 tee shirt can be sold to […]

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Seven Things Designers Wish You Knew

Lauren Nelson | August 16th, 2016 frustrated-web-designer

Being a designer is hard. Like, really hard. Not only do you need to study and practice, and then study and practice some more, but then you begin the often grueling process of finding work. It’s worth it, though, because they get to do something they’re passionate about. Well, they’re passionate about the actual design part. […]

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How Meredith Grey Can Revitalize Your Marketing Efforts

Lauren Nelson | August 15th, 2016 greys1

It happens to the best of us. Your marketing gets stuck in a rut. I’m not talking about a website that needs an overhaul or an ad campaign that needs a refresh. I mean things just get stale. You’re doing everything right, technically speaking, but you’re not getting results because your perfectly adequate strategy is […]

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In Defense of the Renegade Marketers

Lauren Nelson | August 9th, 2016 innovation

With the dawn of social media and explosion of internet access across the globe came a revolution in marketing. New channels were available with larger audiences, more segmentation opportunities, and a myriad of engagement opportunities. The possibilities were endless. Indeed, we’re still exploring them. But with these possibilities came no small amount of chaos. Curious […]

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Repurposing Content Through Visual Reimagination

Lauren Nelson | August 4th, 2016

  As any content marketer will tell you, diligent strategy execution and time can yield a treasure trove of promotional material for your use. That content creation, however, can take up a lot of bandwidth. It’s not easy to consistently turn out high quality blog posts, white papers, newsletters, emails, and more. But in a fast […]

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5 Ways to Tackle the Tricky Business of Measuring Branding and Marketing ROI

Lauren Nelson | August 2nd, 2016 Return on investment

  One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. It’s no longer just about creative swagger and assumptions regarding your audience. We have an avalanche of data on consumer preferences and behavior, website usage, content engagement, and more […]

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Battle Royale: Evaluating the Marketing and Branding Efforts of Clinton and Trump

Lauren Nelson | August 2nd, 2016 Hillary Clinton and Donald Trump are tightening their grips on the Democratic and Republican presidential nominations.

If you’re a fan of the musical Hamilton, you know elections weren’t always this polarizing. It wasn’t until 1800, when young upstart Aaron Burr chose to break with tradition and openly campaign against favored Republican candidate Thomas Jefferson, that the idea of directly attacking an opponent and speaking on your own qualifications became a thing.     […]

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A Mile in Their Shoes: Framing Your Content Marketing Strategy

Lauren Nelson | July 29th, 2016 AAEAAQAAAAAAAAbUAAAAJGUyOGMyMzI2LTI4NzEtNDc1ZC1hMmRjLWQ4NDExNzU0YjhiNw

  There are thousands of articles, videos, and books out there, all eager to tell you the “secret” to effective content marketing. There’s a reason such resources are in high demand: 88% of all B2B businesses are investing in content marketing, along with 80% of B2C businesses. Of course folks are gonna want to know […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016 startup_name_change_header_image

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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What Trends in Email Marketing Mean For Your Strategy

Lauren Nelson | July 27th, 2016 465640-email-marketing

  Email marketing and customer communications strategies have long played an important role in a company’s user engagement and conversion rates. The direct nature of the messaging and ability to personalize those messages allows email to serve as an effective means of conveying information and persuading recipients to take specific actions. Though speculation has bubbled […]

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