Marketing and branding

Best of 2016: Book Cover Designs

Lauren Nelson | December 22nd, 2016

It’s been a great year for bold book covers. Here are some of our favs.

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Repurpose Great Writing with Visual Content Marketing

Nick Bowersox | December 20th, 2016

We’re visual creatures. So why isn’t our content marketing reflecting as much?

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The Scientific Approach to Fostering Durable Creativity (And How Crowdsourcing Can Help)

Lauren Nelson | December 19th, 2016

Creativity has long been viewed as this intangible mystery, but recent research suggests the opposite. Here’s how to ramp up creativity in your house.

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5 Ways to Improve Your Crowdfunding Odds With Strong Design

Lauren Nelson | December 19th, 2016

Thinking of taking your big idea to the crowd for funding? Make sure you’re dressed to impress.

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The Small Business Guide To SEO (Search Engine Optimization) in 2017

Ross Kimbarovsky | December 14th, 2016

Image Source: SEO Linkbuilding If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. In fact, even if your competitors aren’t thinking about SEO, you’re still missing out because 93 percent of online experiences begin with search. Let’s take […]

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Guest Post: Increase Your Remarketing Success with Great Design

Lauren Nelson | December 13th, 2016

Nate Vickery weighs in on how you can leverage strong design to optimize your remarketing efforts.

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How To Create Content Marketing Unicorns

Ross Kimbarovsky | December 7th, 2016

Image Source: Lisa Brewster Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. What’s the problem? There isn’t one clear answer that explains why most companies do a poor job with content […]

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The Truth About the Post-Truth World (And Why Businesses Should Care)

Lauren Nelson | December 5th, 2016

Everyone is talking about the “new” post-truth world we live in, but what does that even mean?

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The Secrets To Branding Your Small Business or Startup: What You Can Learn From The World’s Best Brands

Ross Kimbarovsky | December 1st, 2016

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | November 28th, 2016

Image Source: Edward Musiak Marketing can be expensive and often, unpredictable. The most successful marketers and teams set clear, crisp goals, develop smart strategies, and experiment with different tactics. But even then, many campaigns fail to return the money marketers invest on marketing efforts. I’ve previously written about lean marketing – testing your ideas in small batches, listening to feedback, […]

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