Marketing and branding

Can A Hoodie Increase Brand Equity?

Nick Bowersox | September 12th, 2016 hero-twitch-logo-purple-hoodie

Image credit: Twitch   In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]

Read full post »

The Most Underutilized Question in Web Design

Lauren Nelson | September 8th, 2016 user_experience_design

  Web design has come a long way since the days of Angelfire chaos. We’ve learned a lot about what appeals to those surfing the web, and how they use their sites once they get there. Those lessons gave rise to a moniker that’s all too familiar these days: UX. In truth, the user experience […]

Read full post »

Why Diversity in Marketing is SO Important

Lauren Nelson | September 6th, 2016 pete

  In Season 3 Episode 5 of Mad Men, Pete Campbell finds himself in a tough situation. He needs to pitch a new strategy to client Admiral Televisions. Their sales are flat, and they need to turn things around quickly. After a little bit of research, he finds that the television sets are very popular […]

Read full post »

Rise of the Creative Robots? Not So Fast

Lauren Nelson | September 1st, 2016 mach3-1

The idea that one day everyone’s jobs would be taken over machines is nothing new. In some ways, it’s already happened. The industrial revolution displaced any number of jobs by automatic a great deal of blue collar labor. As scientific development has expanded, though, what was once a rough economic transition for labor markets has been […]

Read full post »

What Marketers Can Learn from Stranger Things

Lauren Nelson | August 31st, 2016 4118bc185081d7b9ff5160dc6e5304cbaab081a7

If you’ve been living under a rock this summer, you might have missed the phenomenon that is Stranger Things. If you haven’t watched it, I highly suggest you stop reading this right now and go watch it immediately. Like, now.     But if you’re, say, working at your desk and likely to piss off your boss […]

Read full post »

9 Entrepreneurs Who Are Killing It With Their Twitter Profiles

Jason Byer | August 31st, 2016 Screen Shot 2016-08-31 at 12.10.14 PM

Twitter background image real estate is too precious to waste if you want to portray your brand quickly. Need some ideas to stand out? Take a look at what these 9 entrepreneurs and innovators are doing. Click any image below to see the Twitter profile. 1. Show your product Gabriala’s product photographs very nicely and shows she […]

Read full post »

A Marketer’s Ode to Gawker

Lauren Nelson | August 29th, 2016 GAWKERGRAVESITE

After 13 years, 202,370 posts, 16 million comments, and no small amount of controversy, Gawker is dead.     After losing a lawsuit against Hulk Hogan over the publication of a sex tape in which he featured, Gawker Media was bought up by Univision. Though many of the sites under their umbrella, like Jezebel and […]

Read full post »

Five Ways Students Going Back to School Can Leverage Crowdsourcing

Lauren Nelson | August 27th, 2016 Gaming Room

  It’s the end of August, which means fresh faced students from around the country are heading back to their dorms and lockers for another year of learning. Part of that learning process takes place outside of the classroom, though, in the context of extracurricular activities. And within those activities students will encounter a myriad […]

Read full post »

Struggling to Generate Good Content? Go Full On Club Kid

Lauren Nelson | August 23rd, 2016 party-monster-was-the-film-that-changed-my-understanding-of-elitism-body-image-1421770914

Ah, college. Those were the days, weren’t they? Our first real taste of freedom. New friends. New Experiences. More down time than we could appreciate in the moment. And oh, the parties. The glorious, glorious parties. I’m not talking about the keggers at the local frat house or the regularly scheduled Friday night beer pong. […]

Read full post »

Wind Up Your Productivity and Creativity by Winding Down

Lauren Nelson | August 19th, 2016 clear-your-mind

In today’s world, a huge premium is put on staying busy. How many hours are you working? How much are you getting done during those hours? What are you doing that’s productive when you’re not working?     These questions aren’t necessarily bad. You want to make sure you’re making progress towards goals. But that […]

Read full post »