Marketing and branding

Dancing the Political Brand Equity Tango on Social Media

Lauren Nelson | September 28th, 2016 160915101612-trump-vs-ford-780x439

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding, and the polls have left her citizens and international spectators alike in a semi-terrified trance of sorts, in disbelief over how close the contest actually is. And in the middle of the […]

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Why Your Company Should Be Doing #3FictionalCharacters

Lauren Nelson | September 27th, 2016 giftweiftyivasuditrow_a4143e_6037677

You know the feeling. You’re scrolling down your Twitter feed or your Facebook timeline, and you see a new hashtag. It’s not a tongue-in-cheek-express-yo’self type of hashtag. It seems to be associated with something. But you’re not sure what it is. Then you see it again. And again. And again. That’s right — a new […]

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Google Rolls Out New Penguin Update to Core Algorithm

Lauren Nelson | September 27th, 2016 google-penguin-for-seo

Image Source: Search Engine Roundtable Did you see your analytics go haywire earlier this week as a result of Google’s latest algorithm updates? No? Join the club. Google confirmed that they rolled out the latest Penguin update to their core algorithm on September 23rd. Those paying close attention saw evidence that the rollout might have […]

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How Arnold Palmer Changed the Athlete Influencer Game

Lauren Nelson | September 27th, 2016 arnold_palmer_1_1

    Image Source: Arnold Palmer Design Maybe you knew him for his legendary golf game. Maybe you knew him for the deliciously crisp beverage that bears his name. Or maybe you’re a marketing geek like me, and you’re mourning the loss of the original athlete influencer. The world lost another titan on Sunday with the […]

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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

Nick Bowersox | September 26th, 2016 Apple Plug

Image credit: Apple When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news […]

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Is Canva the Company That Will Disrupt the Design World? Not Quite

Lauren Nelson | September 20th, 2016 fb_cover

  Canva, the graphic design platform promoting itself as tool that empowers the world to design, is not new. It launched in 2013 with $3 million in seed money from American and Australian investors, and offers a series of templates intended to make good design easier to execute and more accessible. It’s a nice concept, […]

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How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

Lauren Nelson | September 20th, 2016 american-horror-story-season-6

You might not be an American Horror Story fan. I wouldn’t blame you. The extravagant horror anthology from Ryan Murphy is at turns decadent, grotesque, and terrifying, and that’s not for everyone. But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after […]

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Elements of a Great Unboxing Experience

Jason Byer | September 16th, 2016

If you have a new product, customers are cautious right from the beginning. This is what your customers are thinking before the package ever shows up: Will it arrive broken? Will the instructions be adequate? Will they send the right color? Are my credit card details stored safely? Will it arrive late? Will I have […]

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Design Lessons from a Pizza Craving

Lauren Nelson | September 12th, 2016 o-dominos-japan-heart-pizza-facebook

It’s just about lunchtime around Chicago, which means our minds are, inevitably, turning to food. Lots of food. Glorious food. And for this particular crowdSPRINGer, pizza is sounding pretty good right now. But because we tend to think a lot about design at crowdSPRING (duh), I found my mind wandering to random design questions related to […]

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Can A Hoodie Increase Brand Equity?

Nick Bowersox | September 12th, 2016 hero-twitch-logo-purple-hoodie

Image credit: Twitch   In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]

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