Marketing and branding

6 Ways User Interface and User Experience Design Can Help Your Business

Amanda Bowman | July 24th, 2017

A smooth, visually appealing experience with your business’s website or mobile app is an important element in creating happy, loyal customers. Big businesses may have an advantage because of their existing brand awareness and their larger marketing budgets, but that doesn’t mean small businesses and startups can’t compete with them. In some ways, smaller companies […]

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7 Ways Your Small Business Can Market Better on Social Media

Katie Lundin | July 13th, 2017

Social Media is often touted as a fix-all marketing wonder channel. And, with its ease of use, there’s no excuse for businesses not to at least experiment with that channel. Justin Sachs of the Young Entrepreneur Council points out: One of the best features social media marketing has for businesses today is its low barrier to […]

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5 Tips for Starting a Successful Clothing Brand

Katie Lundin | July 6th, 2017

Many people want to start a clothing brand. After all, how difficult could it be? The truth is that successful clothing brands become successful in part because they’re created by people who are passionate about clothing. But, a clothing brand needs more than just exquisite design to create a lasting business. It needs all the […]

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Grow Your Small Business with Consistent Branding

Katie Lundin | June 29th, 2017

  Every company has a brand. This is true for your company whether you’ve made a single conscious branding decision or not. And that’s why it’s vitally important to make conscious, consistent branding choices. The decisions left unmade, and a brand left untended may hurt your business. As we previously explained: A brand is the sum total of […]

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5 Ways Your Business Can Improve Its Brand on Instagram

Arielle Kimbarovsky | June 21st, 2017

Branding. That buzzword has taken design, marketing, and startup blogs by storm and has put pressure on companies of all sizes to create the “perfect image”. In an increasingly competitive and noisy market, companies are more pressed than ever to carefully curate and create a recognizable identity – whether online or in the real world. […]

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