Marketing and branding

Find Your Type: A Guide to Choosing a Font for Your Business

Amanda Bowman | April 17th, 2017

Choosing the right font for your business can make an impact on your consumer’s interest and engagement level with your brand. As we know, people have pronounced feelings, responses, and associations when they see certain colors. Similarly, they have a reaction to typefaces and fonts, and using that information is to your marketing advantage. Typography […]

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How to Make Your Craft Brewery Stand Out With Great Design

Katie Lundin | April 14th, 2017

Beer brewing has exploded in growth over the past few years and new breweries are joining the ranks every day. As a result, it’s more difficult to stand out. Are you new to brewing and want to add a little more personality to your home brew? Have you been brewing craft beer for years and […]

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Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky | April 12th, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic.We’ve even written previously about how small businesses can benefit from […]

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Why Investing in Design Early is Crucial For Startups

Ross Kimbarovsky | April 12th, 2017

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made design stores and designing […]

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7 Lessons Small Businesses Can Learn from the World’s Best Brands

Ross Kimbarovsky | April 7th, 2017

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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(Ebook) STAND OUT: An Entrepreneur’s Guide to Starting, Growing, and Managing a Successful Business

Nick Bowersox | April 4th, 2017

Do you ever wonder why one entrepreneur fails while another succeeds? Sometimes, it boils down to luck. But, success and failure is about more than luck. It helps to have an advantage when starting out. Over the past two decades, crowdSPRING Founder and CEO Ross Kimbarovsky has spoken with thousands of entrepreneurs and small business […]

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7 Simple Rules To Help You Get a Great Design For Your Business

Amanda Bowman | April 3rd, 2017

A client walks into a bar. The bartender asks, “What can I get you?” “A soft drink,” replies the client. “and make it pop.” Why do some entrepreneurs fail while others succeed? Why are some lawyers or doctors better than others? Why do we prefer working with certain people (designers, accountants, plumbers, electricians, etc.) and […]

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The Small Business Guide to Crafting The Perfect Tagline or Slogan

Ross Kimbarovsky | March 31st, 2017

Coming up with a great company name for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline or slogan can present an even greater challenge. A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and also your […]

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How 21 Brands Use Color to Influence Customers

Amanda Bowman | March 27th, 2017

Color is everywhere, and the way we interpret it can be categorized into pretty clearly defined areas. Did you know that red can excite you while blue has been shown to soothe? Black breathes an air of sophistication, whereas a bright yellow feels playful and fun. With that in mind, it is no surprise that […]

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