Marketing and branding

5 Ways Your Business Can Improve Its Brand on Instagram

Arielle Kimbarovsky | June 21st, 2017

Branding. That buzzword has taken design, marketing, and startup blogs by storm and has put pressure on companies of all sizes to create the “perfect image”. In an increasingly competitive and noisy market, companies are more pressed than ever to carefully curate and create a recognizable identity – whether online or in the real world. […]

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Give Your New Business a Jump Start with an Effective Landing Page

Katie Lundin | June 15th, 2017

  Every new business hopes to launch to immediate accolades and tons of sales. But, the truth is that most businesses start slowly. And, if they’re lucky, they last long enough to survive and grow. But, what if I told you there’s a simple way to create momentum before your new business even sets its […]

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Important Lessons Your Startup Or Small Business Can Learn From The World’s Best Brands

Ross Kimbarovsky | June 13th, 2017

Brand building at-scale can be different than brand building for a startup or small business. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market forces and trends that shape some of the world’s best brands. WPP and Kantar Millward Brown just released their latest BrandZ report on the most valuable global […]

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How to Effectively Market Your Small Business to Millennials

Amanda Bowman | June 12th, 2017

What group in the US numbers more than 80 million, has an annual buying power of $200 billion, and makes up nearly half of the US workforce? Millennials. Sometimes called “Gen Y”, millennials are the much sought after generation born between 1980 and 2000. This generation carries impressive buying power, so it’s no surprise that marketers […]

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7 Marketing Psychology Tips to Improve Your Business Marketing

Katie Lundin | June 8th, 2017

Marketing is the bridge between your product or service and your consumers. Without marketing, products and services exist in a vacuum. According to Eric Samson, a marketer’s success is: contingent on their ability to influence customer behaviors which makes doing marketing an exercise in consumer psychology. Considering how important marketing is, businesses should be doing everything […]

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Why Good Design is More Important Than Ever for Your Business

Amanda Bowman | June 5th, 2017

As we enter into a new golden age of design, good design has never been more important to the success of a business. Consumer awareness of good design is at an all-time high, thanks to companies like Apple, Target, and Starbucks, who make design a top priority. The most successful companies know there are compelling […]

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15 Tips for Turning Your Craft Hobby Into a Successful Business

Katie Lundin | June 2nd, 2017

Are you a crafter? Does plucking an idea from your brain and crafting it into a reality with your very own hands make your heart sing? If so, you may have said to yourself at some point, “I wish I could do this for a living.” The amazing news is that you can. The market […]

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How Businesses and Agencies Can Save Money by Crowdsourcing Design

Ross Kimbarovsky | May 31st, 2017

I recently had the opportunity to sit down with Scott Kitun, CEO of Technori, to talk about crowdSPRING’s global community of more than 200,000 designers and writers. Over the past nine years, crowdSPRING creatives have helped startups, businesses, agencies and non-profits around the world with professional logo design, web design, print design and company naming. […]

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How Crowdsourcing Can Help Agencies Lower Costs and Reimagine Their Business Models

Ross Kimbarovsky | May 24th, 2017

In the days of Don Draper, agency life was different. Agencies had account men, creatives, and clients willing to pay a lot of money. Things have changed quite a bit since then. When computers and the internet were added to the marketing mix, suddenly many agencies were fighting for their lives. There are still heavy […]

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7 Smart Ways to Increase Brand Awareness for Your Business

Amanda Bowman | May 15th, 2017

Brand awareness reflects the degree to which customers or potential customers can recognize or recall a brand and correctly associate that brand with a specific product or service. Creating brand awareness is one of the key components in promoting a product or service. In his article “The Brand Formula”, entrepreneur and marketer Seth Godin explains […]

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