Marketing and branding

7 Important Packaging Design Trends

Amanda Bowman | September 18th, 2017

Packaging used to be inconvenient, hard to open, and uninspiring.  Much packaging still is. But smart companies have found that exceptional packaging can create brand value and a phenomenal customer experience. Packaging design is having its moment. You don’t have to look further than the unbelievable number of YouTube channels dedicated to the unboxing of […]

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7 Signs It’s Time to Update Your Small Business Website

Katie Lundin | September 14th, 2017

Your online presence is vitally important to your business and your brand. If your website doesn’t sell your company’s products or services effectively, you’ll find it impossible to compete in an increasingly crowded, and noisy world. According to the Search Engine Optimization blog Mr. SEO, …if you are in business, you should also know that […]

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7 Things You Need To Know To Create an Effective Business Card

Amanda Bowman | September 5th, 2017

There are few statements as widespread in business as “Here’s my card.” Business cards have been a part of any entrepreneur’s self-promotion toolkit for a long time. How long? The Chinese handed out calling cards in the 15th century to let people know they planned to visit. The French in the 17th century swapped cards […]

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The Psychology of Design: Why Your Business Must Understand How Design Influences Customer Behavior

Amanda Bowman | August 28th, 2017

Design can be an incredibly powerful tool when you understand how psychology influence’s people’s behavior. Science has proven that people respond differently to shapes, colors, patterns, and other design elements. The good news is that you don’t need a degree in psychology to leverage good design practices in your own business or when you’re creating […]

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5 Important Lessons Your Small Business Should Learn From Successful Brands

Katie Lundin | August 10th, 2017

When it comes to brand recognition, companies like Kleenex and Coke have cracked the code. With millions of Americans calling their tissues “Kleenex” and their sodas “Cokes,” these brand names have become synonymous for the products they sell. Strong brand recognition is key to building loyal customer relationships. Every business should aspire to create strong […]

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Supercharge Your Small Business Marketing: How to Market to the Social Media Generation

Katie Lundin | August 3rd, 2017

  Imagine you’ve used the internet since your hand was large enough to hold a mouse. Imagine you can’t remember a time before MySpace or Facebook. Imagine you’re part of a generation that makes up a majority of the voting population and workforce. The social media generation doesn’t need to imagine these things. This is […]

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