Marketing and branding

5 Crowdsourced Designs That Level The Playing Field

Ross Kimbarovsky | March 21st, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, […]

Read full post »

What is a style guide and how can you create one for your business?

Amanda Bowman | March 20th, 2017

A style guide is a set of rules to follow any time a member of your organization wants to publish, present or promote content for your brand. It answers questions like: What font does your logo use? What colors are approved? When you need an image for a project, what tone and feel should it […]

Read full post »

Your Small Business Needs An Online Presence. Here’s How to Get Started

Katie Lundin | March 17th, 2017

  If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors have built a credible online presence and as a result, are likely pulling ahead of you. Why are many small businesses still largely ignoring the Internet? We are living in an age dominated […]

Read full post »

How Brands Are Using Facebook Live to Connect with Customers

Amanda Bowman | March 13th, 2017

Ever dreamed of the chance to shout the iconic “Live from New York, it’s Saturday night!”? Well, that may still be out of reach. The good news, though, is that broadcasting before a live audience has never been easier. With a little planning, you could be reaching an audience almost as large as an SNL […]

Read full post »

Five Tips on Leveraging Trademarks to Protect Your Business

Ross Kimbarovsky | March 10th, 2017

Protecting your brand is an important part of building your business and maintaining your customers’ trust. A trademark identifies the product your company sells. For example, Apple is a trade name, while the iPhone is a trademark for the smartphones sold by Apple. Crucial brand elements like your company’s name, logo and tagline should be […]

Read full post »

6 Women Entrepreneurs Share Their Most Important Advice About Starting And Growing A Successful Business

Arielle Kimbarovsky | March 8th, 2017

There are more women entrepreneurs starting new businesses today than at any point in history. We will all benefit as a result of this trend. Women are more likely to see and fix industry gaps than men are, making them more likely to identify business ideas that will succeed and help others. And while it’s […]

Read full post »

Interview with The Founding Moms’ Jill Salzman

Arielle Kimbarovsky | March 7th, 2017

If you’re a mom and you’re thinking about starting a new business or growing your existing business, you are not alone. According to the International Finance Corporation, female owned businesses make up 37% of businesses globally. In fact, according to the Global Entrepreneurship Monitor, women are more likely to reinvest in their businesses, create more […]

Read full post »

How Chatbots Can Help You Grow Revenue In Your Business

Amanda Bowman | March 6th, 2017

At every turn, companies and organizations are competing for our attention. How many of them actually get it? To fight against the white noise of impersonal marketing, companies are increasingly turning toward chatbots. For marketing professionals, this is an exciting way to reach their target audience. Who doesn’t love a memorable conversation? Building rapport with […]

Read full post »

Why It’s a Great Time to Be a Female Entrepreneur

Katie Lundin | March 3rd, 2017

You’ve toyed with the idea of starting your own business or have an idea you’re passionate about, and the thought just keeps creeping back. “What if?” you say. “What if?”, indeed. Now’s the time to find out. There has never been a better time for a woman to become an entrepreneur. According to the American […]

Read full post »

Find the Perfect Name For Your Business or Startup With These 10 Tips

Ross Kimbarovsky | March 2nd, 2017

Picking a good name for your business can be one of the most difficult parts of building brand identity, but also one of the most important. As Dharmesh Shah, Hubspot CTO and Founder puts it, “A great name reduces the friction between your company and the market. It makes it easier for people to find […]

Read full post »