Lean business practices

5 Crowdsourced Designs That Level The Playing Field

Ross Kimbarovsky | March 21st, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, […]

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What is a style guide and how can you create one for your business?

Amanda Bowman | March 20th, 2017

A style guide is a set of rules to follow any time a member of your organization wants to publish, present or promote content for your brand. It answers questions like: What font does your logo use? What colors are approved? When you need an image for a project, what tone and feel should it […]

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Your Small Business Needs An Online Presence. Here’s How to Get Started

Katie Lundin | March 17th, 2017

  If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors have built a credible online presence and as a result, are likely pulling ahead of you. Why are many small businesses still largely ignoring the Internet? We are living in an age dominated […]

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Wellness Tips from Successful Entrepreneurs and Health Experts

Katie Lundin | March 10th, 2017

Entrepreneurs are widely viewed as visionaries; the women and men who dare to gaze beyond what is, at what could be. But when you’re busy envisioning potentials (and managing the trillions of real world details of running an actual business) it can be easy to overlook things that are a little closer to home. Things […]

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Why It’s a Great Time to Be a Female Entrepreneur

Katie Lundin | March 3rd, 2017

You’ve toyed with the idea of starting your own business or have an idea you’re passionate about, and the thought just keeps creeping back. “What if?” you say. “What if?”, indeed. Now’s the time to find out. There has never been a better time for a woman to become an entrepreneur. According to the American […]

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10 Proven Negotiation Strategies and Tactics for Small Business

Ross Kimbarovsky | February 17th, 2017

Every small business and startup must negotiate with employees, vendors, customers, and others. If negotiation sends chills down your spine or you want to become a better negotiator, this video is for you. I’ve negotiated with thousands of people over the past few decades (for 13 years as an attorney and for the past ten […]

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How to Avoid Legal Issues When Using Typefaces and Fonts in Your Small Business Logo

Ross Kimbarovsky | February 14th, 2017

Every business, from startups to small businesses to the largest companies and agencies in the world, must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. But when it comes to logos and other written […]

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How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Level the Playing Field with These 5 Crowdsourced Designs

Ross Kimbarovsky | February 7th, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]

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