Lean business practices

7 Ways Your Small Business Can Market Better on Social Media

Katie Lundin | July 13th, 2017

Social Media is often touted as a fix-all marketing wonder channel. And, with its ease of use, there’s no excuse for businesses not to at least experiment with that channel. Justin Sachs of the Young Entrepreneur Council points out: One of the best features social media marketing has for businesses today is its low barrier to […]

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15 Tips for Turning Your Craft Hobby Into a Successful Business

Katie Lundin | June 2nd, 2017

Are you a crafter? Does plucking an idea from your brain and crafting it into a reality with your very own hands make your heart sing? If so, you may have said to yourself at some point, “I wish I could do this for a living.” The amazing news is that you can. The market […]

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Design Tips from the World’s Most Successful Crowdfunding Campaigns

Katie Lundin | May 26th, 2017

Are you an eager entrepreneur, ready to conquer the business world with your brilliant idea but unsure how to get funding? If so, you’re not alone. 68% of potential startup founders worry about funding their business ideas. Crowdfunding, one of the fastest growing funding resources for small businesses in America, may be worth your consideration. Reports […]

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How Crowdsourcing Can Help Agencies Lower Costs and Reimagine Their Business Models

Ross Kimbarovsky | May 24th, 2017

In the days of Don Draper, agency life was different. Agencies had account men, creatives, and clients willing to pay a lot of money. Things have changed quite a bit since then. When computers and the internet were added to the marketing mix, suddenly many agencies were fighting for their lives. There are still heavy […]

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6 Tips to Help You Build a Great Team For Your Small Business or Startup

Arielle Kimbarovsky | May 17th, 2017

Image source: rawpixel.com No matter what kind of business you own or the size of that business, chances are you’ll need a team of employees supporting you as you develop and grow your company. A team is a group of people who share a common purpose and a common goal or set of goals. A […]

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Use Science To Avoid Bad Business Decisions

Ross Kimbarovsky | May 16th, 2017

If you’ve recently made a bad decision (or a baker’s dozen of them), you are not alone. Not a single person is immune from making bad decisions. Humans make mistakes. Let’s face it, even though we often deny it, we have inherently imperfect judgment. Anxiety, stress and fear can easily distort our choices. In fact, […]

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20 Essential Tools for Startups and Entrepreneurs

Katie Lundin | May 12th, 2017

Every year, there are many entrepreneurs who start new businesses. And, of course, there are many others who never quite achieve lift-off. What differentiates the entrepreneurs who act from the dreamers who never try? Chances are good that the perceived barriers to entry are just too intimidating to overcome. According to a 2015 Gallup report, […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | May 11th, 2017

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velocity. Marketing velocity is the speed at which marketing efforts deliver measurable results. Why should you care about marketing velocity? The answer is deceptively simple: speed […]

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5 Tips for Naming Your New Product on MSNBC Your Business

Ross Kimbarovsky | May 9th, 2017

It’s not easy to name a new company or product. At times, it feels like every name in the dictionary is already taken. And just when you think you have found the perfect name, you realize that you can’t get the matching domain name. Naming consultants want to charge you thousands or tens of thousands […]

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Don’t Let Burnout Stall Your Career: The 5 Best Tips for Preventing Burnout

Katie Lundin | May 5th, 2017

  ‘Burnout.’ We’ve all heard of it. But, what does it mean to be burned out? And why should you care? Well, burnout is not a matter to be taken lightly; and can pose a serious threat to your career. In her book The Power of Slow: 101 Ways to Save Time in Our 24/7 […]

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