Lean business practices

10 Proven Negotiation Strategies and Tactics for Small Business

Ross Kimbarovsky | February 17th, 2017

Every small business and startup must negotiate with employees, vendors, customers, and others. If negotiation sends chills down your spine or you want to become a better negotiator, this video is for you. I’ve negotiated with thousands of people over the past few decades (for 13 years as an attorney and for the past ten […]

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How to Avoid Legal Issues When Using Typefaces and Fonts in Your Small Business Logo

Ross Kimbarovsky | February 14th, 2017

Every business, from startups to small businesses to the largest companies and agencies in the world, must have a strong brand to succeed in today’s noisy marketplace. It’s true that a brand is more than a logo, but a strong brand starts with a great logo. But when it comes to logos and other written […]

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How to Use Science to Improve Your Marketing

Ross Kimbarovsky | February 13th, 2017

Almost all supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock […]

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How to Succeed by Setting Clear Business Goals

Ross Kimbarovsky | February 10th, 2017

A small business that doesn’t set clear long-term goals is doomed to fail. It’s not unusual for small business owners and entrepreneurs to focus on strategies and tactics at the expense of also setting appropriate goals. Often, this happens when you see someone else successfully executing a strategy or tactic – and you try to […]

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Level the Playing Field with These 5 Crowdsourced Designs

Ross Kimbarovsky | February 7th, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, being […]

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3 Common Myths About Starting A Business

Ross Kimbarovsky | February 2nd, 2017

Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. The truth is that there is no one way to “correctly” start a company. Startups are the epitome of unpredictability and extremes. For every example of […]

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Five Reasons Entrepreneurs Should Invest in Design Early

Nick Bowersox | January 10th, 2017

Image courtesy of FreePik Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made […]

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How Marketing Velocity Can Help You Increase Sales and Revenue

Ross Kimbarovsky | November 28th, 2016

Image Source: Edward Musiak Marketing can be expensive and often, unpredictable. The most successful marketers and teams set clear, crisp goals, develop smart strategies, and experiment with different tactics. But even then, many campaigns fail to return the money marketers invest on marketing efforts. I’ve previously written about lean marketing – testing your ideas in small batches, listening to feedback, […]

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Crowdsourcing as a Talent Scaling Solution

Lauren Nelson | October 18th, 2016

Why not HIRE from the crowd?

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