Lean business practices

How Science Can Improve Your Marketing

Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge. For example, there’s good empirical data showing the best times and days to send marketing emails to […]

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Branding Your Business on a Budget: Why Agencies Aren’t Always the Best Option

Ross Kimbarovsky | April 18th, 2017

Most smart entrepreneurs and business owners have small budgets when starting their new business. Yet, if you do some research, you’ll find people suggesting that it’s common to pay $1,000 to $5,000 for a logo design for a new business and $5,000 to $50,000 for a logo design for an established business. Logo design does […]

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Why Investing in Design Early is Crucial For Startups

Ross Kimbarovsky | April 12th, 2017

Logo design is often one of the first tasks an entrepreneur needs to outsource when starting a new business. Used to doing most of the work themselves, it can be hard for a small business owner to justify the expense of a professionally designed logo. Though cheaper options such as ready-made design stores and designing […]

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These 14 Mobile Apps Will Increase Your Productivity

Amanda Bowman | April 10th, 2017

Time. Money. We all wish we had more of them. This is even more keenly felt by business owners and entrepreneurs, for whom time really is money. Finding ways to more effectively use the amount of time available to us is a classic productivity problem. As our lives and careers become increasingly mobile, countless apps […]

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7 Lessons Small Businesses Can Learn from the World’s Best Brands

Ross Kimbarovsky | April 7th, 2017

Entrepreneurs and small business owners typically don’t believe they can learn anything useful from the biggest and most successful companies in the world. After all, brand building at-scale is typically very different than brand building in the startup and small business world. Nevertheless, smart entrepreneurs and small business owners pay careful attention to important market […]

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7 Simple Rules To Help You Get a Great Design For Your Business

Amanda Bowman | April 3rd, 2017

A client walks into a bar. The bartender asks, “What can I get you?” “A soft drink,” replies the client. “and make it pop.” Why do some entrepreneurs fail while others succeed? Why are some lawyers or doctors better than others? Why do we prefer working with certain people (designers, accountants, plumbers, electricians, etc.) and […]

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The Small Business Guide to Crafting The Perfect Tagline or Slogan

Ross Kimbarovsky | March 31st, 2017

Coming up with a great company name for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline or slogan can present an even greater challenge. A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and also your […]

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5 Crowdsourced Designs That Level The Playing Field

Ross Kimbarovsky | March 21st, 2017

Technology has helped close the gap between small businesses and startups and the larger, better-financed competitors they have set out to disrupt. Today, inexpensive and free small business marketing tools, outstanding small business applications from Google, and crowdsourcing have made it possible for startups and small businesses to level the playing field. In some situations, […]

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What is a style guide and how can you create one for your business?

Amanda Bowman | March 20th, 2017

A style guide is a set of rules to follow any time a member of your organization wants to publish, present or promote content for your brand. It answers questions like: What font does your logo use? What colors are approved? When you need an image for a project, what tone and feel should it […]

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Your Small Business Needs An Online Presence. Here’s How to Get Started

Katie Lundin | March 17th, 2017

  If your small business isn’t maximizing the benefits of being present online, you are not alone. However, many of your competitors have built a credible online presence and as a result, are likely pulling ahead of you. Why are many small businesses still largely ignoring the Internet? We are living in an age dominated […]

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