inspiration

Why Your Company Should Be Doing #3FictionalCharacters

Lauren Nelson | September 27th, 2016

You know the feeling. You’re scrolling down your Twitter feed or your Facebook timeline, and you see a new hashtag. It’s not a tongue-in-cheek-express-yo’self type of hashtag. It seems to be associated with something. But you’re not sure what it is. Then you see it again. And again. And again. That’s right — a new […]

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How Arnold Palmer Changed the Athlete Influencer Game

Lauren Nelson | September 27th, 2016

    Image Source: Arnold Palmer Design Maybe you knew him for his legendary golf game. Maybe you knew him for the deliciously crisp beverage that bears his name. Or maybe you’re a marketing geek like me, and you’re mourning the loss of the original athlete influencer. The world lost another titan on Sunday with the […]

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How $10 and the iPhone 7 Earned This Startup 1.5 Million Visitors in a Day

Nick Bowersox | September 26th, 2016

Image credit: Apple When Apple held their Special Event keynote on September 7th, their live video stream garnered the highest-ever video traffic for an Apple event. In the days following the announcement, almost every technology publication, blogger, and influencer posted some kind of content related to the new iPhone. The phone’s release took over the news […]

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How FX Marketing President Stephanie Gibbons Stuck the American Horror Story Promotional Landing

Lauren Nelson | September 20th, 2016

You might not be an American Horror Story fan. I wouldn’t blame you. The extravagant horror anthology from Ryan Murphy is at turns decadent, grotesque, and terrifying, and that’s not for everyone. But even if the scary stuff isn’t your thing, you should definitely be a fan of FX President of Marketing Stephanie Gibbons after […]

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Fresh from the SPRING: smarikaahuja

Audree | September 15th, 2016

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this presentation project. Let us start the slow clap for smarikaahuja. Check out more great work on smarikaahuja’s profile page. Nicely done, smarikaahuja, nicely done!

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Can A Hoodie Increase Brand Equity?

Nick Bowersox | September 12th, 2016

Image credit: Twitch   In 2014, video streaming platform Twitch announced that they were launching their online store with one product: a purple zip-up hoodie with the Twitch logo on the left chest. To those outside the gaming world, it was just another hoodie. To attendees of gaming conventions and tournaments, it was a chance […]

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The Creativity Conundrum: An Ugly Mix of Endorphins and Self-Sabotage

Lauren Nelson | September 6th, 2016

Whether you’re a graphic designer, marketing executive, or entrepreneur trying to launch the next big thing, we all have something in common: we’re creative souls. That creativity may not always manifest in the same way, but without an active imagination, none of us would ever achieve anything worth anything. Though science certainly plays a role […]

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