4 Major Rebranding Failures And What You Can Learn From Them Ross Kimbarovsky | July 11th, 2017

A brand is more than the company name and logo, but a strong brand starts with a great name and logo.

If you have decided that it’s time to refresh your brand, keep in mind that giving customers something new does not always mean they will love it.

When done properly, a rebranding effort can help your business realign with your target audience, embrace a new direction, build customer buy-in and drive sales.

When done incorrectly, rebranding can, at best, go unnoticed and make no impact. At worst, you run the risk of alienating customers and causing profits to dive.

In this video, we look at four rebranding failures so that you can gracefully avoid these rebranding pitfalls.

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