How Marketing Velocity Can Help You Increase Sales and Revenue Ross Kimbarovsky | May 11th, 2017

I’ve previously talked about lean marketing – testing your ideas in small batches, listening to feedback, tweaking campaigns, and re-testing. There’s another important concept that complements lean marketing: marketing velocity.

Marketing velocity is the speed at which marketing efforts deliver measurable results.

Why should you care about marketing velocity?

The answer is deceptively simple: speed matters. Until you actually deploy your marketing tactics, you learn nothing. You can spend months strategizing, developing theories, creating collateral, etc. But real testing doesn’t begin until you actually market.

If your competitors are able to set their goals, develop strategies and deploy marketing campaigns at a faster velocity than you can muster, you will never be able to beat them in the market unless your strategies and tactics are materially better. Even if your strategies and tactics are better, you’ll still need to deploy them at a reasonable pace. After all, there are many good tools that allow marketers to track, measure and turn-around real-time insights about their marketing efforts. The best marketers can make adjustments and tweak their strategies in near real-time.

If your competitors are doing so and you’re not, you’re already falling behind. Ultimately, you need marketing that moves at the speed of ideas.

Here are three tips to help you improve your team’s marketing velocity:

1. Create a solid foundation for success.
2. Test in small batches.
3. Be prepared to change gears quickly.

Watch the video for more detail on these three tips and how you can implement them in your marketing strategy:

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
5 thoughts for startups and small business: numbers count
crowdSPRING @crowdspring
Small business tips and tricks: reconciliation hell (or 12,716 ways to spend your weekend)

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
Fresh from the SPRING: lamosca04

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we recognize this...