Reach More Customers On Social Media with Micro-Influencers Ross Kimbarovsky | May 2nd, 2017

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers.

Given the high cost, how can startups and small businesses actually leverage this marketing strategy?

The solution is to use micro-influencers. Unlike big time influencers who have thousands or even millions of followers, micro-influencers have a couple hundred to a few thousand followers. They are often less popular, less well known, more niche, but still highly relevant to their respective audiences.

According to Digiday, the best follower range for maximum engagement is between 10,000 – 100,000 followers. Fergus Thomas, co-founder of Irban Group, adds that these micro-influencers are not only more effective but feel more authentic:

With the same amount of budget, brands can collaborate with 20 or 40 ‘power middle influencers’ to reach different demographics and see better engagement, compared to one or two celebrities.

With smaller price tags and more follower engagement, micro-influencers aren’t a “second best” option to more popular influencers- they’re often the best option for influencer marketing.

Watch the video for four tips on leveraging micro-influencers for your business.

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
Lean Business: Office Space - A Meditation https://t.co/cu5hOj1z0p
crowdSPRING @crowdspring
Email Design Best Practices For Small Businesses and Startups https://t.co/3vnJjMMCj9
crowdSPRING @crowdspring
The Insider’s Guide To Great Customer Service https://t.co/IhKwxzghUU

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
How You Can Become a Better Leader By Recognizing Your Own Weaknesses

Great leaders aren’t flawless. In fact, it’s the complete opposite. Being good at everything isn’t just impossible, it’s unhealthy. When...

Close