How Science Can Improve Your Marketing Ross Kimbarovsky | April 26th, 2017

Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost secrets of how and why people buy things, interesting patterns begin to emerge.

For example, there’s good empirical data showing the best times and days to send marketing emails to maximize opens and click-through rates. However, as people have grown to more heavily use mobile devices, the science of email is gradually evolving. New research suggests, contrary to conventional wisdom, that many brands can benefit from sending email campaigns at night.

How can you apply scientific wisdom to improve marketing for your business? In this video we look at two approaches:

1. Let data drive your decisions
2. Create and execute controlled experiments.

Watch the video for more detail on these two approaches and how you can implement them in your business.

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
Small Business and Startups: Hold Hands and Leverage Your Customer Service https://t.co/tkIyBDdxr1
crowdSPRING @crowdspring
How Self Discipline Can Unlock Your Business Success | @crowdSPRING Blog - https://t.co/7ky6W13v7U https://t.co/Z1T7Fz5Tem
crowdSPRING @crowdspring
Celebrating the work of @crowdSPRING designers ... Fresh from the SPRING: radunicolae - https://t.co/ioN18s1bLd https://t.co/tjCto4WpSD

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
9 Podcasts Every Entrepreneur Needs to Hear

If finding time to watch or listen to anything longer than a cat video these days is a challenge, finding...

Close