Logo Design: Keep It Simple Ross Kimbarovsky | February 6th, 2017

Companies want their logo to be instantly recognizable, easily interpretable, and timeless. Overly complex logos often fail to achieve those goals.

Web designers often talk about restraint — not putting everything, including the kitchen sink, on a page. The same should be said about logo design. After all, there are some exceptional examples of simple logos that are instantly recognizable, easily interpretable, and have withstood the test of time. Here are four examples:

The original Apple logo showed Isaac Newton under the apple tree. Apple then moved to the rainbow apple logo (1976-1998). A monochrome version has been used since 1998 (the silver logo was introduced in 2003). Rob Janoff, the graphic designer who created Apple’s original rainbow-striped logo, apparently had created a version similar to the current logo – back in 1976, but Steve Jobs picked the striped version instead.

The Families and Marriage logos were designed by Herb Lubalin, creator of several well-known fonts, including ITC Avant Garde Gothic, ITC Ronda, ITC Serif Gothic. Notice the smaller second “i” in the Families logo. Neither has frills, shadows, color or reflection of passing trends. Both are very powerful and meaningful.

The Amazon logo is very simple and clean (the above design is the version of the logo as used from 2000 – for a pictorial history of the Amazon logo, click here). The arrow, from “a” to “z” is clever – it suggests you can find anything you need at amazon.com. It is clever in another way – it represents a smile that customers would experience by shopping with Amazon.



The IBM logo was designed by Paul Rand, who created numerous logos for well-known companies including ABC and UPS. According to IBM, the horizontal stripes represent “speed and dynamism.” Notice that there are 8 stripes (8 bits?).

What are your favorite simple, but effective logos?


If you are ready to create a quality logo for your business that inspires trust and confidence in your brand , consider enlisting the help of our network of over 190,000 creatives to give you great options. crowdSPRING’s Logo Design Service offers a step-by-step creative brief that helps you outline your company’s needs and allows you to select from over 100 entries on average.


Image Credit: Kristian Bjornard

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
21 Ways To Market Your Small Business On A Shoestring Budget - https://t.co/LgwkQADvoa | #SmallBusiness #Marketing https://t.co/e7l5W9FBrn
crowdSPRING @crowdspring
Famous Logos And What Your Business Can Learn From Them https://t.co/PLnkDaIuBs
crowdSPRING @crowdspring
Branding Your Business on a Budget: Why Agencies Aren't Always the Best Option https://t.co/BDXCbW1Ozt

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
How To Choose A Market For Your Startup Or Small Business

I’m rarely surprised when a young entrepreneur or small business owner hasn’t fully identified how their new business will make...