Is Your Logo As Flexible As Your Marketing Strategy? Nick Bowersox | January 6th, 2017

One of the biggest advantages when marketing a small business is the flexibility to try new strategies and explore opportunities to grow your business. Because they have a direct relationship with both the product and customer, small business entrepreneurs are able to quickly analyze what strategies are or are not working and adjust accordingly. This is especially an advantage in digital marketing, where a businesses willingness to try something new can be a significant competitive advantage for reaching new customers in meaningful ways.

Though you may be flexible enough to try new marketing tactics to grow your business in 2017, is your logo? Take a look at the checklist below to see if your logo is ready to move as quickly as you:

Your logo is legible at any size

Image Courtesy of LinkedIn

Do any of the elements on your logo become less legible at different sizes? Some logos that look good on your computer screen are a little harder to read when shrunk to fit on the side of a pen or in an app icon. Print out your logo at various sizes to test the limits of your current logo design so that you’re prepared for any promotional opportunity.

Your logo works on any background

Image Courtesy of OpenTable

A logo that looks good on a light background may be impossible to read on a dark one, so most brands create two versions of their logo for these purposes. Try placing your logo on various backgrounds to make sure it is ready to be placed in a variety of locations.

Your logo is still effective in one color

Image Courtesy of Medium

Most business owners will run into a situation where they need to display their logo in only one color, whether this is due to the limitations of the printing method or even budgeting. It is important to have a logo that doesn’t rely on color to distinguish different elements of the design so that the brand’s identity remains intact even when one color is used.

Your logo fits in any format

Image Courtesy of Google

It’s almost impossible to design a logo that is the perfect shape for every situation, so brands often create two different versions of the logo: horizontal and vertical. The horizontal logo, which is considered the “standard” format, can be used on anything from web banners to promotional pens while a vertical or “stacked” version can be used on signage and social media avatars.

Your logo can be printed on different mediums

Image Courtesy of MJW Embroidery

Though it may be tempting to use complicated images, gradients, and effects on a logo that look great on a computer screen, it is important for a business owner to remember that their logo should be usable in the physical world just as much as the digital. Overly complex designs do not translate well to some mediums like apparel embroidery and sign printing which are great mediums for increasing brand awareness.

Flexible Branding

If your logo falls short in any of the categories above, it may be time to revisit your branding strategy. An entrepreneur’s ability to be flexible when growing a small business will be greatly reduced the first time a partnership or advertising campaign has to be put on hold to redesign the logo to fit.

You don’t have to start from scratch! Existing brands may be able to utilize their current logo to create alternate versions or a designer may just need to simplify the existing logos. In the situation where a designer may need to start fresh, the existing branding is a great starting point to create something new that is still true to the brand.

If you are just starting your business, you’re in luck! Just make sure that you get all the necessary variations designed from the beginning and take a look at our 10 Logo Design Tips for more insight on what makes a logo great.

By thinking ahead about all your branding needs and getting a truly flexible logo for your company, your branding can be just as agile as your marketing strategy.

 

If you need help creating variations of your current logo, or need to create a flexible logo from scratch , consider enlisting the help of our network of over 150,000 creatives to give you great options. crowdSPRING’s Logo Design Service offers a step-by-step creative brief that helps you outline your company’s needs and allows you to select from over 100 entries on average.

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 198,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
A Mile in Their Shoes: Framing Your Content Marketing Strategy https://t.co/pwr4ywBcyp
crowdSPRING @crowdspring
Small Businesses and Startups: Worst. Advice. Ever. https://t.co/6tSKKP1G9V
crowdSPRING @crowdspring
*NEW* The Small Business Guide To Creating a Perfect Logo - https://t.co/Rsb3h8QpKe | #smallbusiness #logodesign https://t.co/PbyUMhaYQt

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 198,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
Fresh from the SPRING: paganus

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this...

Close