2015: Some Trends! Mike | December 8th, 2014

It is totally that time of year again. Decorations are everywhere, strains of holiday music can be heard in every Starbucks in the land, delivery truck drivers are straining under the weight of gift-laden cartons, and annual lists of trends are popping up on blogs everywhere.

So, thinks I, why shouldn’t I jump in on this trend of trends-lists? Everyone else is doing it, right? Maybe I have some insight that the others don’t? Maybe I can come up with a trend that everyone else missed? Maybe I can leverage my superior perception and share with you a trend or three that nobody else has? Well, maybe not, but perhaps a slightly different approach. After reading dozens of these posts over the past few days, I thought it might be interesting to look at 5 different sectors (digital marketing, social media, manufacturing, SEO, and energy) and find one or two really good ones for each. How’s that sound? Well, here ya go:

1. Digital marketing. Many are predicting the rapid rise of a new c-level position at lots of businesses: The Chief Digital Officer. Business News Daily, says that the CDO will be tasked with developing “effective strategies for mobile and digital platforms.” Well considering that many businesses are already deeply engaged in doing just that, it makes a great deal of sense that a senior executive should take the lead. As digital marketing becomes de rigeur  for companies large and small, the responsibility for the success or failure of strategy should be taken by someone whose salary reflects its relevance.

2. Social media. One of the most intriguing trends reported in the SM sphere comes via Entrepreneur.  The ubiquity of smart devices and the sensors embedded in these will allow the sharing of reams of personal data across all of your favorite platforms. Your refrigerator could tweet about how many calories you’ve consumed while your fitbit posts how many you’ve burned to your Facebook page. In the meantime, your Nest thermostat will be posting how many therms you’ve used heating your home through the 2015 polar vortex while your bathroom scale shares your weight with the world. Is there no decency left?

3. Manufacturing. Industry Week reports the rise of “next-shoring” as a strategic opportunity. A cousin to the concept of Just-in-Time manufacturing where suppliers locate close to producers  as a way to manage inventory efficiently, with next-shoring a manufacturer locates it’s facility close to where they will be sold. By reducing the time between factory, shipping facility, and store shelves producers bring their goods to market faster and cheaper. The winner? Well, it’s the consumer of course!

4. SEO. Inc published several, but the most compelling may be their contention that  long-tail search traffic may be where the best ROI is to be found. For many on-line advertisers, one and two-word key phrases are ridiculously expensive instruments for ranking success and that smart marketers will leverage the higher rates of conversion in long-tail search.

5. Energy. Jane Weissman posts that power grids will be recognized for what they are: an amalgam of wires, sure, but the best new grid designs recognize that must also take into account everything from system reliability to customer engagement to rate setting and energy efficiency. ,In other words, the trend is to recognize that modern grids are made up of so much more than simply towers and cables.

Illustration: Brian Solis and JESS3’s Conversation Prism, Wikimedia Commons

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
5 thoughts for startups and small business: numbers count https://t.co/Xjhnn2Cgig
crowdSPRING @crowdspring
Small business tips and tricks: reconciliation hell (or 12,716 ways to spend your weekend) https://t.co/AGBc9JwTw3

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
Twitter Link Roundup #246 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

Thanksgiving is past and Christmas, Hannukah, Kwaanza and New Years  are fast upon us, so what better way to prepare than...