What Job Are Your Customers Hiring Your Products To Perform? Ross Kimbarovsky | December 18th, 2012

If you are an entrepreneur or small business owner developing a new product or service, how can you figure out what jobs people want done that they have difficulty doing? If you have an existing product or service, how can you improve that product or service to increase sales?

Clay Christensen suggests an interesting approach: think about what “job” the customers are hiring your product to perform.

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