How Do You Know If Your Startup Idea Is Good? Ross Kimbarovsky | April 12th, 2011

You get inspired and think you have a great idea for a new startup. How do you know if the idea is good and worth pursuing? In this 3 minute video, I share three things you can do to validate or disprove your idea.

Do you have other tips to add or your own story to tell? Please leave a comment below…

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  • Hey Ross,

    Great video, as always. We tried to find every reason why our idea was going to fail. We asked friends, people in the industry, conducted market research and talked to business owners. While we received some negative feedback, the majority of the responses were positive. Had we not done any of these things, I would not feel as confident as I do on the eve of our launch.



  • A profitable niche is important when it comes to online marketing.

    Without a market, you cannot make your website BIG! 😀

  • Odin

    Interesting post. Curious to get your thoughts about your third focus point: question the idea. Wouldn’t you say there is also a good argument to made that something new and innovative will at first be met with lots of questions from outsiders? When faced with very new and exciting concepts, people can tend to resist change and refute it’s possibilities. I’m sure there were plenty of people in the 90s who said there was NO WAY we’d buys stuff online, or that we’d never be able to do without a home phone. Part of the success of a startup is rooted in the unwavering passion and faith in an idea that might start off with rampant doubters.



  • Ian – same as our experience. Good luck!

  • Odin – it’s true that others might question. But it’s more likely they’ll see a new idea as a shiny new thing. That’s why it’s so important to communicate to your friends and others you trust to be CRITICAL as opposed to simply praise your idea. You’re looking for holes in your thinking and for opportunities to improve the idea, not a pat on the back…

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