Small Business Spotlight of the Week: Watchdog Breathalyzers admin | April 11th, 2011

As children, we’re often told to learn from our mistakes.  Some of us take this to heart more than others. After a humbling DUI conviction over ten years ago, G.R. Rush wanted to be proactive and help others help themselves.  This is why he started Watchdog Breathalyzers.  The company provides personal breathalyzer devices, ranging from $49 – $149 apiece.  It can be difficult– if not downright impossible– to know for sure what a person’s blood alcohol content is without an accurate way to measure.  A handheld device not only answers the unknown, it also is a powerful way to achieve personal responsibility.

G.R. took some time to answer a few questions I had:


1.  How did you get things designed before crowdSPRING?  (or, if this is your first project, what other options were you considering?)

I’ve had different businesses before Watchdog and I always used an ad agency for my design needs. I heard good things about crowdSPRING and wanted to try it out before I went back to the ad agency route.


2.  Why in the world did you decide to use crowdSPRING?!

I browsed the website and saw a substantial amount of high quality creative output. I was truly surprised at how much diversity most of the jobs received. I was also excited to know that I would be able to personally comment on the designs and have a dialect with the individual designers to fine tune the concepts.

3.  What’s the single best small biz resource that you’ve found (magazine, website, blog, etc.)?

The internet is a god send in regards to necessary info from design, legal, marketing, shipping, mentorship etc. I don’t know how people started businesses prior to the internet.


4.  If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?

I would advise them to find an accomplished business mentor in their field to advise them on what to do and what not to do. This type of advice is truly priceless and can help guide you on the right road. It is easier to find business mentors than you would think. Search the internet, there are even business mentorship organizations.


5. What’s the most rewarding part about what you do?

Since we manufacture consumer breathalyzers, we feel good about providing inexpensive tools to those whom are concerned about their loved ones and themselves and are taking proactive steps to make sure they do not drive impaired.


Watchdog Breathalyzers is currently still receiving entries for a new logo design.


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