Building Great Software: Less is More Ross Kimbarovsky | November 23rd, 2010

My experience with crowdSPRING over the past several years has proven to me that with few exceptions, startups and established companies should strive to keep their software features simple. Simple features allow you to release software more often and to iterate and leverage feedback from users.

Time and time again, we’ve made the mistake of over-thinking a feature only to learn that we didn’t do a good job planning and took far too long to release that feature. This is a common problem for young startups. In fact, many startups fail to launch a product because they get bogged down with software development and either run out of money, or are left behind by their competitors.

Over the past year, we’ve done a better job – simplifying our scope and iterating more often. It’s clear to me that what we’re doing now – simple, focused features followed by iteration – is the best way for startups to operate.

In the video, I discuss five reasons why I believe companies should strive to simplify software features. Briefly, those reasons are:

1. it is much easier to focus on simple releases
2. it is much easier to launch a simple product
3. real feedback from users is critical to software development
4. shorter software development cycles are more fun and create more energy
5. better overall product

Please watch the video for a more detailed discussion of the five reasons – and let me know what you think.

Do you agree that startups should simplify features and iterate more often?

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We've got 190,000 creative professionals ready to meet them. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
Small Business and Startups: The 3-Page Business Plan (and a short post to m #smallbusiness #startups #fromthevault
crowdSPRING @crowdspring
Small Business Tips: 5 More Great Online Tools (Have I Mentioned These Befo #resources #smallbusiness #fromthevault

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 190,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
Business plans for entrepreneurs – Part II: research

A couple of weeks ago, I started a series of video posts for entrepreneurs on creating a business plan. I...