Building A Brand People Love: Create Real Value Ross Kimbarovsky | November 2nd, 2010

Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love.  Before the audience Q&A, we discussed the top five things that a business should do to build its brand:

1. deliver value

2. know who you are

3. differentiate from your competition

4. have a voice and personality

5. build a strong identity

Over the next few weeks, I’ll write or video blog about each of these and share our experience at crowdSRING both in building our own brand – and in helping thousands of companies around the world build (or rebuild) their brands.

Today, in the first of this five part series … a few words about delivering value.

Young entrepreneurs often ask how they can improve the odds that their startup or small business will succeed. While there are many different things that they should do, one of the most important is to create real value.

Find a simple, elegant, and/or creative way to solve a common problem. I talk about creating value in the following short (2 minutes, 36 seconds) video.

From many minds, the perfect design. Post your project today and let the crowd wow you!

  • Pingback: Ciekawe wpisy tygodnia()

  • Anna Pham

    Nice video, I am looking forward for your next videos in the series.

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
7 Things You Need to Know to Create an Effective Business Card -
crowdSPRING @crowdspring
RT @Rieva: New post: 7 Things You Need to Know to Create an Effective Business Card @crowdSPRING
crowdSPRING @crowdspring
Applying Digitial Marketing Techniques To Retail Shopping

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
Small Business Spotlight of the Week: Mobilotto

Say goodbye to the days of purchasing a lotto ticket at the convenient store and hello to mobilotto. Based in...