Think Different: How To Make Your Tagline Stand Out From The Crowd » batman-got-milk

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  • ejs

    It seems to me that people often mix up a tagline with a headline. Headlines are shorter lived than tag lines. Tag lines are “usually” placed below a logo to reinforce the brand message and are longer term. Of course taglines are sometimes used as a headline like in the case of Apples’ “Think Different” campaign. I think “Just Do It” really started as an ad campaign which developed into the Nike brands image along with the swoosh. “Got Milk” is clearly an ad campaign headline for milk. It don’t think it implies anything about the California Milk Processor Board. Just my three cents…

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