I’m In Logo Love: The Big Ten Logo Design Audree | July 12th, 2010

“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured me on this topic. Today, we’ll look at the logo for the Big Ten Conference.

The Big Ten is an athletic conference that is  currently made up of eleven (used to be 10) colleges located mainly in the Midwestern United States.

Background on the Big Ten:

In 1895, the oldest Division 1 athletic conference was established. They called it the Big 10.  For almost 100 years, the Big Ten was comprised of 10 schools. Sometimes the schools would change… but never the number. Until 1990. That year, the council of presidents voted to admit Pennsylvania State University. Here’s the latest bit of news – they are about to add one more school. The University of Nebraska was approved to join the conference last month.

Why we think the Big Ten logo design is hot:

The logo shows in a simple, clever way that the Big Ten is actually 11. Its design uses negative space very well. The bold, blocky font has a college feel to it, and the 11 looks like it came right off a sports jersey. The sample posted above is in a circle, (which looks great) but the simplicity of the font-based design makes it flexible enough to work on just about any background. This logo is hot. It’s a shame that it will soon be obsolete.

The big question is – what will the NEW version look like now that they are going to be the Big Ten with 12 schools? The designer of the current logo, Al Grivetti, is hoping to have a hand in the new design as well. Here is an interview with him about the logo.

What do you think? Do you agree this is a clever design? Can you think of how to successfully change the design to reflect 12 schools?

From many minds, the perfect design. Post your project today and let the crowd wow you!

Join the crowd that's raving about the crowdSPRING Blog

Get our weekly digest of can't-miss content on how to take your brand to the next level.

Creative needs?

We have 200,000 creative professionals ready to help you with custom logo design, web design, or a new company name. Take your project to the crowd!

Click to get started on

Free eBooks

interviews with graphic and web designers

12 Question Interviews with cS designers.
Get it »

contracts for graphic designers

Contracts for designers who hate contracts.
Get it »

contracts for software and website developers

Contracts for software developers who hate contracts. Get it »

Latest tweets

crowdSPRING @crowdspring
21 Ways To Market Your Small Business On A Shoestring Budget - https://t.co/LgwkQADvoa | #SmallBusiness #Marketing https://t.co/e7l5W9FBrn
crowdSPRING @crowdspring
Famous Logos And What Your Business Can Learn From Them https://t.co/PLnkDaIuBs
crowdSPRING @crowdspring
Branding Your Business on a Budget: Why Agencies Aren't Always the Best Option https://t.co/BDXCbW1Ozt

About crowdSPRING

Tens of thousands of the world's best and most successful entrepreneurs, businesses, agencies and nonprofits rely on crowdSPRING for affordable and risk-free custom logo design, web design, a new company name or other writing and design services. More than 200,000 designers and writers work on crowdSPRING. We create designs and names people love. 100% guaranteed.

Learn more »
Read previous post:
Small business and startup tips: track your own customer service data

It's been over a year since I last updated the community on our efforts to build a world-class customer service...