Small Business Spotlight of the Week: “Graduate to LinkedIn” admin | March 26th, 2010

College graduates graduate into the real world and most of the time the business world so it’s only natural that they learn how to effectively graduate from Facebook to LinkedIn. This is exactly what Melissa Giovagnoli and John Fowler set out to do in their book Graduate to LinkedIn. Melissa posted a print design project on crowdSPRING for you guys to design the cover of the book and got some really great entries! Congratulations sangueblu!

Melissa has authored 11 books in the last 15 years with four of them being best sellers. So when she met John Fowler, (tweeting of all places!) someone who had used her Networlding process and found success, she decided to write a book using both of their expertise that would help young business professionals start using LinkedIn and social media marketing.

We all know how important social media has become and to get anywhere in the world these days you have to know your way around a tweet or two…

I got a chance to ask Melissa a few questions about her experiences and what she recommends and this is what she has to share with all of you..

1. How did you get things designed before crowdSPRING?

This is my fourth project on crowdSPRING. Before I chose to use the site I used other designers.

2.  Why in the world did you decide to use crowdSPRING?!

The cost is certainly very reasonable but, primarily, I use it because I love the creative collaboration that results. There is no experience like it and I am now a huge fan.

3.  What’s the single best small biz resource that you’ve found (magazine, website, blog, etc.)?

I honestly could answer crowdSPRING. For me it has delivered every time. I also love Chris Brogan’s blog and LinkedIn of course.

4.  If your best friend told you they were going to start a business, what’s the ONE piece of advice you’d give them?

Get help. I work with the SBA and SCORE – Service Core of Retired Executives. I also would get a coach who has spent five to ten years doing what you want to do. You will save loads of time and even more money.

From many minds, the perfect design. Post your project today and let the crowd wow you!

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