Pastasourcing? Buon appetite! Ross Kimbarovsky | December 4th, 2009

Barilla is a prestigious Italian Pasta and Bakery Company, born in Italy more than a century ago (1877). They’ve decided to try a new form of pasta design – pastasourcing! (credit for that term to @LenKendall)

Nearly everyone around the world knows the shapes of spaghetti, rigatoni and fettuccine. Think you can do better? Think you can create a better shape than the masters? Here’s your chance – three $1000 awards for you to create a new pasta shape for Barilla.

Buona fortuna a tutti! E andiamo tutti mangiano un sacco di pasta!

image credit: 29cm

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