Posts Tagged ‘zappos’
Lean Business: Do Unto Others*
Mike | April 1st, 2013The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. [...]
Ideas for small business and startups: Value Disciplines
Mike | October 13th, 2009Graduate school was one of the great times of my life: studying something that I absolutely wanted to study and surrounded by a group of folks who felt exactly the same way. Two years in business school went by with rocket-speed, but some of the ideas took root and continue to have an impact on [...]
Paying Your Employees To Quit
Ross | May 27th, 2008Zappos, the online shoe store, has a very unusual approach to weeding out customer service employees that Zappos does not believe will ultimately make the grade. One week into the training program for new customer service employees, Zappos offers new employees $1,000 to resign on the spot (about 10 percent accept). This is a very [...]


