Posts Tagged ‘yana’

Small Business Spotlight of the Week: YANA

Friday, May 28th, 2010

It’s the age-old toughest decision: what do you get someone when they’re struggling with a hardship or an uncertain time whether it be a death in the family, losing a job, getting deployed or returning home from the military, or even moving to a new place where they don’t know someone? Flowers? They only last so long. A card? Is that even enough…? Well, as some of you may have seen featured on our home page a couple of weeks ago, there’s a new company called YANA (You Are Not Alone) and this is the platform of their organization – being able to send someone a YANA shirt or other cool merchandise that delivers a supportive, positive message- that they are not alone no matter what they are going through and someone out there is thinking about them.

YANA was founded by Wayne Grover in March 2010, and set out on a mission to extend human compassion to everyone and let him or her know they are not alone. Wayne has struggled with his own hardships in life including cancer, divorce, and depression and what got him through it at the end of the day was knowing that he was not alone and knowing that people out there cared about him.

Wayne posted a project on crowdSPRING looking for YANA t-shirt designs and loved them so much he awarded an extra creative, going from five to six winners! These t-shirts will be up for sale soon and you can follow YANA at their website, Facebook, or Twitter.

I had a chance to ask Wayne some questions about starting a new organization and this is what he has to share…

1.  How did you get things designed before crowdSPRING?

Since YANA is a start-up, we never needed design work prior to our first project with crowdSPRING.  We considered agencies, specialized firms, and even my own doodling for our corporate logo but ultimately we went with crowdSPRING.  Since our experience with the corporate logo project was so successful, we have since submitted and completed a clothing (T-shirt design) project and will be using crowdSPRING for many future needs.

(more…)