Posts Tagged ‘Strategy’

Marketing and Selling to Squirrels

Ross | March 19th, 2013

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), […]

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Lean Business: Office Space – A Meditation

Mike | March 18th, 2013

Our lease is up at the end of the year and Ross and I have been discussing our options. We love our office: it has all of the features we need, plus a great location, fantastic light, a dramatic view of the downtown skyline, and plenty of space. Problem is, truth be told, it probably […]

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Best Social Media Tools For Your Small Business

Ross | February 20th, 2013

Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? In a moment, we’ll look at some of the best social media management tools that will help you do more with less. Let’s first take a minute to help you understand why you should […]

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Lean vs. Mean – Small Business and Responsibility

Mike | February 11th, 2013

I have written often about strategies small business can use to operate modestly, spend wisely, and reduce cost by taking a lean approach to operations, marketing, and production. At crowdSPRING we try hard to manage our business and our team using tactics and strategy that have allowed us to construct a sustainable business, provide value […]

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The Small Business Content Marketing Paradox

Ross | February 6th, 2013

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. Instead, the goal of content marketing is to encourage people to […]

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How To Avoid Disaster In Your Small Business Digital Marketing Efforts

Ross | January 22nd, 2013

Small businesses are changing how they spend their money on digital marketing. These changes are driven, in part, by the growth of social networks and media platforms. For example, in a recent report from BIA/Kelsey, 63% of SMBs said they use social media as a marketing tool for their business. In the last five years, […]

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The Work/Home Möbius Strip

Mike | January 21st, 2013

Today is Sunday and, as is the case with most Sundays, I am working at home. Not a ton of work, mind you. I will probably put in 4-5 hours today: writing this post, updating BI data, checking in with customer service, and answering the emails that demand attention. I also was abe to cook […]

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The Science of Productivity: How To Get More Done In Less Time

Ross | January 17th, 2013

Most successful entrepreneurs and small business owners are highly productive and efficient. Imagine what you can accomplish if you could do more in less time! Did you know there is a science of productivity? Many studies have shown that certain practices substantially increase productivity, while other practices make it more difficult for us to meet […]

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Small business Congress-watch: Two Reasons to Call Your Representative!

Mike | January 14th, 2013

On occasion we take a look at recent legislation coming out of our Federal government in Washington. While the news is often discouraging and the activities of our politicians typically frustrating, there are those times when truly great ideas are put forth and, every so often, these idea become actual laws. Hard to believe, but it is […]

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Small Business and Startups: 5 Threats to Your Online Security

Mike | January 7th, 2013

How often do we read about online security breaches, loss of data, or massive credit card theft? While these events typically involve larger companies or even governments, all businesses are vulnerable to fraud, theft, or other forms of malice or  just plain mischief. Most small businesses assume that it is only larger companies are at […]

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