Posts Tagged ‘Strategy’

Small Business Branding: What You Can Learn From The World’s Best Brands

Ross | May 22nd, 2013

  The 2013 Brandz Top 100 Most Valuable Global Brands report was just released. The report offers important lessons for startups and small business. Apple is once again listed as the most valuable global brand, with Google, IBM, McDonald’s and Coca-Cola rounding out the top five. We’ve previously written about important lessons small businesses and […]

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This Is Why Social Media Doesn’t Work For Your Business

Ross | May 21st, 2013

If you have invested considerable time and resources on social media marketing over the past year and feel frustrated, you are not alone. About 61% of small businesses don’t see any return on investment on their social-media activities … Yet, almost 50% say they’ve increased their time spent on social media, and only 7% have […]

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Small Business and Social Marketing: Time for an Audit?

Mike | May 20th, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small:  how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, […]

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Small Business and Startups: Prepare For the Worst

Mike | May 13th, 2013

Disaster strikes. Extreme weather events, fires, data storage failures, illness or even the death of a key team member can occur at any time and when something happens, will your small business be prepared? According to ReadWrite, 74% of small businesses do not have a disaster plan and 84% don’t even carry insurance against natural […]

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What Steve Jobs Can Teach Us About Management and Leadership

Ross | May 8th, 2013

“The task of the leader is to get his people from where they are to where they have not been.” – Henry Kissinger “Management is doing things right; leadership is doing the right things.” – Peter Drucker “You have to be run by ideas, not hierarchy.” – Steve Jobs Strong leadership without strong management can result […]

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Reputation and Community

Mike | April 29th, 2013

A couple weeks ago I wrote a post about building relationships with your customers that are based on trust, loyalty, transparency, integrity, and honesty. While writing the post, I had in mind a project we have been working on at crowdSPRING for well over a year now. The team is really excited that in the next couple of […]

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Small Business and Startups: Cultivate Trust and Nurture Loyalty

Mike | April 15th, 2013

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? Establishing trust with your customers takes time and consistency, but it also takes data and transparency. Companies rely […]

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Lean Business: Pivot Point

Mike | April 8th, 2013

In 2010 the co-Founders of Burbn, a check-in app for mobile phones built on HTML5, raised $500,00o in seed funding for a service that was designed for quick mobile sharing between users. The co-Founders had labored for over a year on their app but it was not gaining traction and they were unhappy with its functionality and […]

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Lean Business: Do Unto Others*

Mike | April 1st, 2013

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. […]

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Marketing and Selling to Squirrels

Ross | March 19th, 2013

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), […]

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