Posts Tagged ‘Strategy’

Teamwork, Collaboration and the Rules of Improv Comedy

Mike | September 16th, 2013

One of the great challenges in leading teams is creating an atmosphere where people work together efficiently, collaborate effectively and, and respect one another. On countless occasions meetings can devolve into spitting matches or personal clashes which lead to bad decisions, poor relationships, and weaker teams. Improv comedy provides some great rules and a strong framework […]

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Small Business and Startups: Seasonal Peaks and Valleys

Mike | September 9th, 2013

Summer is drawing to a close and with it the August doldrums. After 5+ years in business, if we have learned anything it is about the seasonality of our own business and the cyclical demand for creative services. It shouldn’t come as a surprise that many businesses launch projects in September when everyone is back […]

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Lean Business: Lessons from A-Rod

Mike | August 12th, 2013

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. But PR in the wrong […]

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A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently

Mike | July 29th, 2013

Much has been written on the “Steve Jobs” school of human resources. Jobs was an uncompromising believer in hiring the most talented team possible and believed equally in firing folks at will. That was all well and good for the most valuable company in the world, where an endless stream of applicants lined up at […]

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Working Remote. Yeah. About That.

Mike | July 22nd, 2013

On any given day at the crowdSPRING HQ, we will have anywhere between 1 and 6 people working in the office simultaneously. Of late, 1 is the more common number and 6 is becoming a rarity. Why is that? Well a year or two ago we instituted a policy (I say “instituted,” but really it […]

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If You Don’t Cannibalize Yourself, Someone Else Will

Ross | July 16th, 2013

Steve Jobs famously said “If you don’t cannibalize yourself, someone else will.” Most businesses protect existing products, services, and processes and fear change. Such fear comes at a great price. Remember Kodak? Xerox? Blockbuster? Book stores? The music industry is changing before our eyes. The publishing industry is collapsing under its own weight and fear.The […]

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Summer Business Books: What to Read Now

Mike | July 15th, 2013

I love to read. Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. But like most small business owners, I have very little time available for […]

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Small Business and Startups: 5 Marketing Myths

Mike | July 1st, 2013

Marketing is simple right? For every dollar your company spends on it, you should see over a dollar in the sales generated in return. In other words as long as the ROI is positive any marketing effort can be considered a good effort and any effort that does not come with measurable, positive ROI should be […]

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Lean Marketing Tips: Public Speaking

Mike | June 24th, 2013

When building a company, marketing is everything. We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. PR can come in many flavors: media coverage, social media […]

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Surprise Is One Of The Most Powerful Small Business Marketing Tools

Ross | June 18th, 2013

It has always been difficult to stand-out in a crowded market. When the products you sell are also available from thousands of other vendors at the same or lower prices, how do you differentiate your business and convince customers to buy from you? Smart companies surprise their customers when customers least expect surprises. When you […]

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