Posts Tagged ‘Strategy’

Small Business and Startups: The Trends for 2014 (Pt I)

Mike | October 14th, 2013

This morning I was awakened by a dream with a soundtrack of Christmas Carols running through my subconscious. As i pulled myself out of a sleepy torpor, I realized that the songs weren’t in my dream, but were actually playing on the bedside radio. Why? Because apparently Christmas advertising has begun! Yes, it is that […]

Read full post »

Four Key Lessons For Entrepreneurs And Small Businesses From The World’s Best Brands

Ross | October 1st, 2013

  Over the past few years, I’ve shared lessons that entrepreneurs and small businesses can learn from the world’s best brands. For example, I wrote about five lessons small businesses and startups can learn from the world’s best Brands, the 10 key learnings from PSFK’s Good Brands Report 2009,  the lessons for small businesses and startups from Interbrand’s Best […]

Read full post »

Small Business and Startups: What Would Mom (and Pop) Do?

Mike | September 30th, 2013

In the world of startups and entrepreneurism, we spend a great deal of time discussing, funding, modeling, online marketing, lean principals, minimally viable products, goals and strategy and tactics, data analysis, ROI, CPC, and CPM (IMHO). We  learn a great deal by reading various theories of business, analyzing principles of leadership,  dissecting case studies, creating gantt […]

Read full post »

How To Launch Your New Business For Less Than $1,500

Ross | September 24th, 2013

  Many entrepreneurs delay launching their startup because they believe they don’t have enough money to move forward. Startups can be expensive, but they don’t have to be. The Founder Institute, an early-stage startup accelerator created an infographic (below) showing, in 10 steps, how you can launch a business for under $1,500. Incidentally, I’ve mentored at […]

Read full post »

5 Things Entrepreneurs Can Learn From Diplomats

Mike | September 23rd, 2013

With the red-hot temperature around the crisis in Syria reduced to a mere boil, and the government in North Korea backing away from the brink I gave some thought this week to what entrepreneurs could learn from global leaders and diplomats in general. From Wikipedia we learn that Diplomacy comes from the greek word “δίπλωμα,” defined as […]

Read full post »

The Secret To Content Marketing Success: Storytelling

Ross | September 17th, 2013

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories help build a brand. For example, owners of the iPhone believe that each successive iPhone is much better than the model it replaces, which is not always true. Here’s a short video […]

Read full post »

Teamwork, Collaboration and the Rules of Improv Comedy

Mike | September 16th, 2013

One of the great challenges in leading teams is creating an atmosphere where people work together efficiently, collaborate effectively and, and respect one another. On countless occasions meetings can devolve into spitting matches or personal clashes which lead to bad decisions, poor relationships, and weaker teams. Improv comedy provides some great rules and a strong framework […]

Read full post »

Small Business and Startups: Seasonal Peaks and Valleys

Mike | September 9th, 2013

Summer is drawing to a close and with it the August doldrums. After 5+ years in business, if we have learned anything it is about the seasonality of our own business and the cyclical demand for creative services. It shouldn’t come as a surprise that many businesses launch projects in September when everyone is back […]

Read full post »

Lean Business: Lessons from A-Rod

Mike | August 12th, 2013

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. Small businesses and startups can often leverage PR to great effect and it is typically one of the most cost-effective ways to generate positive word-of-mouth, build awareness, and grow a nascent brand. But PR in the wrong […]

Read full post »

A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently

Mike | July 29th, 2013

Much has been written on the “Steve Jobs” school of human resources. Jobs was an uncompromising believer in hiring the most talented team possible and believed equally in firing folks at will. That was all well and good for the most valuable company in the world, where an endless stream of applicants lined up at […]

Read full post »