Posts Tagged ‘Strategy’

How Color Influences What People Buy

Ross | October 1st, 2014

When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy? Studies show that up to 90% of judgments about products can be based on color alone. Consumers place color above other […]

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Small Business and Startups: The Elements of Good Advice

Mike | September 29th, 2014

Every so often a really smart person, someone whose opinion you respect and intellect you admire will give you a piece of advice or some feedback. What do you do? You listen to them closely and carefully and, typically, you follow that advice or accept that feedback. The general rule for entrepreneurs especially is that, […]

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Small Business and Startups: 6 Traits of Great Businesses

Mike | September 22nd, 2014

A few weeks back I wrote about 5 traits of leadership and some of the characteristics that great leaders share. Today let’s move away form the individual(s) that lead businesses and discuss the businesses themselves, shall we? Leadership is all well and good (not to mention completely necessary), but there is more to a business than simply […]

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Labor Day! TCB and TCP

Mike | August 25th, 2014

“My grandfather once told me that there were two kinds of people: those who do the work and those who take the credit. He told me to try to be in the first group; there was much less competition.” —Indira Gandhi Next Monday is not just a day off for our team, but is also […]

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Cause Marketing on Ice

Mike | August 18th, 2014

The other day while sitting on the deck, we heard a great splashing sound from across the way. We looked over to see a neighbor pouring a huge bucket of ice-water over his head while his girlfriend recorded the chilly event on her smartphone. It took me a second to grasp what was happening, but I quickly […]

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Small Business Tips: Engaging Customers (Sell, Sell, Sell)

Mike | August 11th, 2014

Last week I wrote about building lasting relationships with your customers and the critical importance of nurturing and maintaining strong ties over time with those mostporno important to the well-being of your business. Today, I thought perhaps we could start from the beginning, with a discussion on how to start those relationships. Perhaps the hardest thing […]

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Small Business Tips: 5 Steps to Building Great Customer Relationships

Mike | August 4th, 2014

You started a business and slowly, surely you have been acquiring new customers. They buy your products, they pay their bills. And they bring you their problems. Not the kind of problems they share at home with their spouse or on the couch with their shrink. Rather they share the problems they have with whatever […]

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Small Business and Problem-solving: Take a Walk

Mike | July 7th, 2014

Sometimes I wake up in the night thinking about my company. On occasion it can be difficult to get back to sleep, especially when some recently wrestled-with and unresolved issue is nagging at me. My mind gets stuck on a problem or a question and sleep can be elusive from that point forward. I think this […]

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5 Quick Tips for Buyers in Naming Projects

Audree | June 5th, 2014

Finding the perfect name is a very important step in your business. Once your brief has been written and your project is posted here on crowdSPRING, we have 5 quick tips to get you on the road to success! 1. The Creatives are limited to 10 entries each unless YOU give them a score of […]

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