Posts Tagged ‘Strategy’

Small Business and Startups: Sustainability and Your Company

Mike | March 30th, 2015

A wonderful project posted to crowdSPRING recently has got me thinking lately about the role of sustainability in the context of small business. Iggesund Paperboard, a leading producer of high quality virgin fiber paperboard, issued a challenge to improve existing consumer packaging. The idea was simple: take a look around you at your local grocery, pick out […]

Read full post »

Small Business and Startups: Mind the Gap

Mike | March 23rd, 2015

Marketing analysis comes in a variety of flavors, but perhaps the one most important and elemental analysis you can perform for your business or startup is the Gap Analysis. Gap Analysis can mean different things in different contexts, but here we are talking about marketing channels. By understanding your customers needs, and analyzing your competition’s approach […]

Read full post »

Small Business and Startups: Why Transparency Matters

Mike | March 16th, 2015

What we got here, is a failure. To communicate. Profound words from a film, that in retrospect, feels a bit dated and quaint. In the Paul Newman classic, “Coolhand Luke,” the antagonist uses those words to control the prisoners who are his charges, and those words usually communicate the punishment that is to follow. In […]

Read full post »

Strategy and Focus in Small Teams: the New Black

Mike | March 9th, 2015

Critical to any successful business is the ability to create and execute upon strategic planning. Large organizations manage this process by distributing elements of high-level strategy across multiple units, silos, or departments, each with the responsibility to effect their own sliver of the overall plan. This can often lead to bureaucratic inefficiencies, watered-down approaches, and ineffective execution. Small […]

Read full post »

5 Things Entrepreneurs Can Learn From the Supreme Court

Mike | February 23rd, 2015

Spring is almost here and after this loooong and coooold one we are actively looking for the signs. Soon the green shoots will appear, the early migrating birds will be sighted, the street corners will reappear from under the piles of drab gray snow and ice and the Supreme Court will begin to issue decisions […]

Read full post »

Small Business and Startups: What Type of Boss Are You?

Mike | February 9th, 2015

I like to think of myself as a benevolent boss – guiding the team with a wise and gentle hand. Except on those occasions when I am not. Day-to-day I don’t think a great deal about the bossing-style I practice, but when I do take time to reflect, I realize that I have some very serious shortcomings […]

Read full post »

Small Business and Startups: What I am Using Now (5 Free Tools!)

Mike | February 2nd, 2015

As a manager of a small, online business I wear a whole range of hats: I supervise marketing, customer service, engineering, business intelligence, HR, and operations (among other things). My days are full, my hours are long, and my budget is ever limited. Like all of us, I am constantly looking for money-savers and productivity-boosters and […]

Read full post »

Lean Business: Unleashing the (task) Force

Mike | January 26th, 2015

When I think about the word “taskforce,” what comes to mind is a small group of people charged with accomplishing a specific duty or chore. However, it’s when I looked more closely at the word, in its component parts, that an insight began to take form. A task is an activity that is to be accomplished within a defined […]

Read full post »

Small Business and Startups: Hold Hands and Leverage Your Customer Service

Mike | January 19th, 2015

From Day One we viewed crowdSPRING as the ultimate light-touch, self-serve, highly scalable internet business. We determined that we would build the product and out website such that even the least sophisticated visitor could learn for themselves how the system worked and could then take self-led actions to source the creative services they came looking for. Our […]

Read full post »

Small Businesses and Startups – 3 New Years Reflections and Resolutions

Mike | January 5th, 2015

Alright then. Hangover from New Years eve is gone these past few days. The last long weekend of the holidays is done. And now, once again, we turn our gaze lovingly back to our business, our customers, and our team. As managers, we are so focused on the moment at hand, the task that needs accomplishing, the […]

Read full post »