Posts Tagged ‘Strategy’

Content Marketing Will Fail Your Business If You Keep Doing This

Ross | June 3rd, 2014

Content marketing can be a valuable marketing strategy for just about any type of business. By giving your customers and prospects actionable content through great storytelling, you can help your brand increase trust, credibility and ultimately, sales. But there’s an important caveat: the moment a brand tries to push a direct sale through its content […]

Read full post »

Listen Close: 5 Tips for Small Business and Startups

Mike | June 2nd, 2014

People who run businesses tend to talk. A lot. We chair meetings, we advance our opinion, we write memos, we give marching orders, we articulate strategy, and we manage tactics. We are excellent at communicating our thoughts and wishes. What we don’t do quite as well is listen. As important as it is to be […]

Read full post »

Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

Read full post »

Small business Congress-watch: Three Pending Bills and Why They Matter

Mike | February 24th, 2014

I have written occasionally about legislation in Congress and how it impacts small businesses and startups, and three proposed laws have recently caught my attention. Congress makes a lot of noise about the importance of small businesses to our society, but their track record over the past few years has been abysmal, at best. Proposals […]

Read full post »

You Can’t Beat Habit

Mike | February 3rd, 2014

I am a complex and ever-changing creature of habit. I wake up every work-day morning at 530am, am at the computer drinking my morning coffee and answering emails before 6,  starting to think seriously about lunch (and aware of gnawing stomach) at 1130, yawning for afternoon coffee at 3pm, and heading home for dinner and […]

Read full post »

Small Business and Startups: 5 Tips For Keeping the Books

Mike | January 27th, 2014

The first quarter of the business year is a great time to put in place or review your accounting and bookkeeping systems. Every entrepreneur needs to have a bit of the comptroller in their personality, but relatively few have the skills or patience to learn them. Enter the accounting team: you, your bookkeeper, your CPA, […]

Read full post »

Four Important Small Business Insights – Marketing in 2014

Ross | January 14th, 2014

A new 2014 State of Marketing Report from ExactTarget presents the results of a survey taken by approximately 2,000 marketing managers. The report contains four important insights for small businesses and startups: 1. Social remains an interesting but unproven channel. Forty-six percent of marketers claim that social is core to their business, but only 34 […]

Read full post »

Small Business and Startups: Thinking About Business Plans (again)

Mike | January 13th, 2014

I am thinking about starting a new business and beginning to focus on planning, financing, marketing, launching and operating the thing. I have already done a fair amount of market research and determined that there is a demand for it, created a spreadsheet with financial projections that I am confident in, put together a bunch of […]

Read full post »

Small business and the Affordable Care Act: It’s Here!

Mike | January 6th, 2014

About six months ago, I wrote in a post here reasons why Obamacare could prove helpful to small businesses and startups. This past summer the Supreme Court determined that the Affordable Care Act of 2010 (dba Obamacare) was indeed constitutional and could proceed to implementation. And, despite the god-awful rollout of the Healthcare.gov website, last week saw […]

Read full post »

New Years Resolutions For Small Businesses and Startups

Mike | December 30th, 2013

I love New Years Day. It is a day to look back on the year just past and then quick pivot to anticipate the year to come. It is about summing up and also about new beginnings; it is a time for reflection as well as planning. This makes New Years day a dynamic and […]

Read full post »