Posts Tagged ‘Strategy’

Team Coco and the new world of digital marketing

Mike | November 15th, 2010

Last May, when Conan O’Brien spoke to an audience at Google, he described his situation as akin to being “a prisoner in a 14th century cell writing little things on a piece of paper and throwing them out the window.” Having been contractually barred from television appearances upon his departure from NBC, Conan was forced […]

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Business plans for entrepreneurs: the three ‘Rs’ – Part I

Mike | November 8th, 2010

Some have argued that a business plan is not necessary when starting up your venture and that entrepreneurs can better spend their time on other things. I strongly disagree and argue that the very process of writing a business plan leads to a stronger, more sustainable business. In the following short video (the first in […]

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On vs. In: the entrepreneur’s dilemma

Mike | October 25th, 2010

One of the challenges entrepreneurs face every day is about managing their own capacity. Finding time to think, to plan, and to strategize gets more difficult the larger your business grows. Every day we have to find a balance between the day-to-day chores involved in operating a business and the high-level planning that goes into […]

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Tips for small business: 7 biases that can effect your decision making

Mike | October 18th, 2010

Einstein once said, “Common sense is the collection of prejudices acquired by age eighteen.” Common sense, Einstein was arguing, can often be the enemy of rationality, science, and fact-based decision-making. We are all guilty of this; every day our decisions are tinged by favoritism, rules of thumb, partiality, heuristics, predilection; call it what you will […]

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Not Everything That Can Be Counted Counts

Ross | October 11th, 2010

It’s tempting to count everything that can be counted. The current obsession with social media ROI is just one example – of many – showing how numbers influence our behavior. I had the opportunity to again think about this issue last week when I was on a panel at a Startup Bootcamp event in Boston. […]

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To Innovate, You Must Stay Dissatisfied

Ross | October 6th, 2010

Success can make people complacent. Some will bask in the glory of success and expect to continue to succeed by doing the things that made them successful. This is not always possible. To innovate, you must stay dissatisfied. Here’s why: Do you agree?

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Being pompous and learning from mistakes

Ross | September 14th, 2010

One of our senior engineers, Tal Liron, posted a comment earlier this year in response to a blog post about programming.The comment ended with this smart and valuable statement: It’s not that being pompous leads us to make mistakes. It’s that being pompous inhibits our ability to learn from mistakes, or even to recognize them […]

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5 great viral marketing campaigns (and what small businesses can learn from them!)

Mike | September 13th, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and […]

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crowdSPRING’s Twitter Roundup On Social Media and Marketing

Ross | August 25th, 2010

Every day on the crowdSPRING Twitter account and on my Twitter account, I post links to posts or videos about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are the links that I’ve liked and shared this past week about social media and marketing. Why you should give […]

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Panelpicker time at SXSW! Let the voters decide!

Mike | August 23rd, 2010

It’s South by Southwest panel picker time again! August is when folks from around the world have the chance to view panel submissions for next year’s SXSW Interactive Festival and things are in full swing. First a shameless pitch – VOTE FOR US! Ross and I have submitted proposals for the 3rd year in a […]

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