Posts Tagged ‘Strategy’

Marketing 101: Branding your business in a competitive environment

Mike | July 11th, 2011

Establishing a brand in a competitive environment can be challenging for any business, particularly small businesses and startups. Not every business represents a “new-to-the-world” idea, and not every company has the luxury of exclusive ownership of a market segment. There are literally thousands of examples this: a new entrant in a market establishes a brand […]

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America’s founding entrepreneurs: revolution at work

Mike | July 5th, 2011

On this Independence Day, 2011 I have been thinking about the summer of ’76 and America’s Founding Fathers. Their importance to the world has been analyzed every way imaginable; thousands of books have been written about their efforts and accomplishments, and they are held up to generations as examples of great political and military leaders. […]

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Not Everyone Is The Right Customer

Ross | June 29th, 2011

A few days ago, Christian Jung, a designer and consultant from Germany wrote an interesting post – Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken, explaining why he would no longer use Basecamp, popular project management software created by 37signals. Christian decided that after six years, his needs changed […]

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The CLV three step: drive, convert, enrich.

Mike | June 27th, 2011

In a post last week, Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. Ross’s overriding point was that a business should not choose between a […]

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

Mike | June 20th, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to […]

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Entrepreneurship at its most basic

Mike | June 13th, 2011

Greg Hartle is re-learning the hard way what it means to be an entrepreneur. A successful small businessman with a decade of experience, he set out this past winter to visit all 50 states, to interview 501 entrepreneurs from across the country and, at the same time,to  reinvent his life from scratch. On January 5th, […]

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Small business and startups: 5 tips for a safe exit

Mike | May 31st, 2011

Many of small business owners eventually find themselves at a crossroads and have to give serious thought about winding their way out of the business they built. This can be for many reasons including strategic objectives, retirement, or just plain ennui. Sometimes running a business for many years can lead to questioning the business model […]

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Small business Congress-watch: new laws and your company

Mike | May 23rd, 2011

Periodically I check in on the good people in our nation’s capital to see what they are up to and what they have been doing lately for (to?) us and our businesses. Our Congress has the ability to impact what we do every day and how we do it. The profitability of our companies, the […]

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5 Tips for Entrepreneurs on maintaining your focus: checklists rock

Mike | May 17th, 2011

As entrepreneurs and founders of businesses we have a great many balls in the air at any given time. The average day finds many of us actively managing a team, communicating with investors, raising funding, performing HR chores, recruiting, keeping the books, executing marketing plans, performing customer service, and taking out the trash. To accomplish […]

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What It’s Like To Be An Entrepreneur – Network After Work

Ross | May 11th, 2011

We’re thrilled to be part of a new web/TV reality series – Trep Life – giving audiences a unique, 360-degree view of what it takes to succeed as an entrepreneur. Each episode will focus on one company or organization. The first episode was about our friends Matt Maloney and Mike Evans from Grub Hub – […]

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