Posts Tagged ‘Strategy’
Startup and Small Business Tip: Marketing One-To-One
Ross | May 24th, 2010When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that [...]
Online marketing for Startups: back to basics – p+p+p+p
Mike | May 17th, 2010As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies [...]
New-to-the-world: strategic marketing for startups and small business
Mike | April 26th, 2010strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in [...]
What Can You Learn From The World’s Best Brands?
Ross | April 23rd, 2010You might recall my post earlier this year about PSFK’s Good Brands Report 2009. In that post – Branding Secrets Of The World’s Best Brands – I talked about five common lessons that startups and small businesses can learn from the world’s best brands. Those lessons included: having a good company name and logo design, [...]
Branding Secrets Of The World’s Best Brands
Ross | January 26th, 2010The name of your company and your logo are two creative elements of your brand, but your brand is much more than the company name and logo design. A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it [...]
Startup and Small Business Tip: Don’t Chase Your Own Tail
Ross | January 14th, 2010We laugh when we see dogs chasing their own tail – it looks funny and we wonder in amazement why they don’t understand that they’re chasing THEIR tail. Some startups and small businesses (we’ve made this mistake from time to time at crowdSPRING) do the same thing – by focusing on distractions and things that [...]
What Numbers Should Be Important To Startups And Small Businesses?
Ross | January 11th, 2010A number of small business owners and young entrepreneurs have asked us what numbers and measurements are most important to crowdSPRING. We measure many different things, so there’s no simple answer to that question. But in thinking about the categories of numbers we measure, I came up with a list of five categories – I [...]
