Posts Tagged ‘Strategy’

Lean Marketing: Delivering Customer Service via Social Media

Mike | April 30th, 2012

We write often about the power of great customer service and share ideas for how to engage with customers. improve delivery, and analyze your performance in this crucial arena. There are reasonably priced tools aplenty which can help you provide better service to your customers: help-desk software like Zendesk, virtual call center services such as […]

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Small business Congress-watch: Three Reasons to Vote Next November?

Mike | April 23rd, 2012

A few times a year I take a browse through current legislation that has been introduced in our Congress. The idea is to stay current on what the folks in Washington are doing for small businesses and startups and to briefly analyze some of those priorities and efforts. As business owners and operators who live […]

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Small Biz and Startup Tips: 5 Ideas to Plan for Success(ion)

Mike | April 16th, 2012

When starting and running a new company it is easy to focus on the present and quickly lose track of what may come in the future. This is not a bad thing  – in fact the present is exactly where entrepreneurs should place most of their priorities and devote most of their energy. But as […]

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10 Things Entrepreneurs Can Learn From Academics

Mike | April 9th, 2012

As college graduation weekends and summer business incubator announcements loom, I thought I would take a few minutes to consider the connection between the entrepreneurship and academia. Entrepreneurs, by definition,  take an idea or a concept and strive to make that idea into a operating business. To do this, we spend a great deal of […]

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Lean Marketing Tips: Hyperlocal Marketing Channels

Mike | March 26th, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business. The Lean Startup movement provides a […]

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Small Business Tips: Foreign Payments, The Patriot Act, OFAC, and you.

Mike | March 5th, 2012

Every time I find myself on the security line at the airport, I watch the folks ahead of me anticipating that someone will be pulled from the line because their name appeared on the TSA “no-fly” list. I have yet to see this happen, but I sympathize with the poor schlub whose name matches that […]

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Leveraging the Social Media: 5 Ideas For Your Job Search

Mike | February 27th, 2012

Unemployment rates at 50 year highs. New college graduates moving back in with Mom and Dad. Things are bad out there and jobs are scarce, so where does a savvy job-seeker start? Monster and CarrerBuilder have plenty of listings as does Craigslist, but cruising the job boards is a passive approach: you watch the listings […]

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10 Things Entrepreneurs Can Learn From Politicians

Mike | February 13th, 2012

‘Tis the season. Not for giving gifts or reflecting on peace on earth. This is the silly season where we have to opportunity to elect our next President of the United States. Every four years, our country engages in a ritual which will impact the course of our economy, our social policy, and our governmental […]

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Small Biz and Startup Tips: 5 Ideas to Prepare for an Economic Recovery

Mike | February 6th, 2012

While economists (as usual) refuse to agree on the specifics, there is a general consensus that the recovery may (finally) be underway. Last week the Labor Department announced that in January over 240,000 new jobs were created and that the unemployment rate was at its lowest level in three years. In addition, tax revenues are […]

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DIY Branding, Self-published Fame, and Romantic Trolls

Mike | January 30th, 2012

Amanda Hocking is a star of the publishing world. Last year she signed a 4-book, $2 million dollar deal with St. Martin’s Press, one of the largest publishing houses in the world. While in itself, this is not unusual – authors become best-sellers every day, and publishing houses announce contracts with authors just as often, […]

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