Posts Tagged ‘Strategy’

10 Things Entrepreneurs Can Learn From Politicians

Mike | February 13th, 2012

‘Tis the season. Not for giving gifts or reflecting on peace on earth. This is the silly season where we have to opportunity to elect our next President of the United States. Every four years, our country engages in a ritual which will impact the course of our economy, our social policy, and our governmental […]

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Small Biz and Startup Tips: 5 Ideas to Prepare for an Economic Recovery

Mike | February 6th, 2012

While economists (as usual) refuse to agree on the specifics, there is a general consensus that the recovery may (finally) be underway. Last week the Labor Department announced that in January over 240,000 new jobs were created and that the unemployment rate was at its lowest level in three years. In addition, tax revenues are […]

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DIY Branding, Self-published Fame, and Romantic Trolls

Mike | January 30th, 2012

Amanda Hocking is a star of the publishing world. Last year she signed a 4-book, $2 million dollar deal with St. Martin’s Press, one of the largest publishing houses in the world. While in itself, this is not unusual – authors become best-sellers every day, and publishing houses announce contracts with authors just as often, […]

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Crowdsourcing: a 7+7 Primer (Pt. 2)

Mike | January 23rd, 2012

Last week I posted the first part of this article on crowdsourcing strategies. In the post, I discussed some of the big-picture issues that I believe should be considered carefully when planning a crowdsourced project. Best practices for crowdsourcing require managers to first determine the best venue for their project, effective management of the process, […]

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Crowdsourcing: a 7+7 Primer (Pt. 1)

Mike | January 16th, 2012

We write often about small businesses and startups and lean approaches to marketing and other business functions. Mid- to large-size companies can also benefit from the lean methodology and one way to do so is by actively leveraging crowds of workers: designers, software engineers, testers, writers, customer support people, customers, market researchers, and dozens of […]

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10 New Years Resolutions For Small Businesses and Startups

Mike | December 19th, 2011

 The new year is fast upon us and it is time for that ritual known as resolution-time! I am not talking about a new resolve to eat lighter and get to the gym 4 days a week. I am talking about business resolutions – specific actions and efforts you should take over the course of […]

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Small business and startup tips: 5 ways to tune out distractions!

Mike | November 28th, 2011

Distractions abound.  Every day we start work and spend a great part of the day battling the noise that surrounds any small business owner or entrepreneur. The email, the Facebook, the Twitter, the cell phone, the landline, the snail mail, the deliveries, the lunch orders, the radio,the text messages, the  television, the newspapers, the YouTube […]

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Small Business Spotlight of the Week: Crowdegy

Amanda | November 16th, 2011

All of us are smarter than one of us. And those of us with “crowd” in the name are best. #notsohumblebrag. But in all seriousness, today we bring you another crowdsourcing site: Crowdegy. If you’ve ever wished you could troubleshoot problems your business is having with people who have something of value to say, you […]

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Lean Marketing: Facebook advertising for newbies

Mike | November 14th, 2011

We write often of low-cost, high impact marketing tactics for small businesses and share tips for leveraging these. We believe that small business and startups should always be willing to experiment with marketing tactics and strategies as long as those serve a larger goal and contribute to a clear strategy. The key to this approach […]

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Small business and startups: 5 great self-service HR resources

Mike | November 7th, 2011

The everyday grind of running a business can be tough. I am not talking about wooing potential partners at fancy lunches, or drinks with clients after work, or even the whiteboard sessions that can fill our days. I am talking about the nitty-gritty reality of operating a business, paying the bills, washing the dishes, and […]

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