Posts Tagged ‘Strategy’

From the Vault: Labor Day! TCB and TCP

Mike | September 4th, 2015

EDITOR’S NOTE: We originally published this post back in 2012. Next month crowdSPRING will move from a 60% remote work environment to around 90%! This means that the team will gather together on just one day per week, the rest of the time we will be working remote from our homes, hotel rooms, Starbucks, front porches, or […]

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Small Business and Startups: When a Customer Deserves to Be Fired

Mike | August 31st, 2015

Last week we fired a customer. Yep, you heard me right. We asked one of our customers to please take their business elsewhere. Why would a small business do such a thing? Who in their right mind would turn down revenue and earnings? Well it’s really not that complicated. Some customers simply drain resources, strain […]

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From the Vault: Working Remote. Yeah. About That.

Mike | August 24th, 2015

EDITOR’S NOTE: We originally published this post back in 2012. Next month crowdSPRING will move from a 60% remote work environment to around 90%! This means that the team will gather together on just one day per week, the rest of the time we will be working remote from our homes, hotel rooms, Starbucks, front porches, or […]

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Lean Business: Why Comcast Stomps ADT’s Customer Service

Mike | August 17th, 2015

Customer service ain’t easy. It takes a combination of the right people, the right training, the right tools, and the right attitude. Lots of companies get this right, but most just don’t haver a clue. I had to make a couple of calls this morning to a couple of different service providers: Comcast (yikes, right?) and […]

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Small Business and Startups: Build Teams, Have Fun

Mike | August 10th, 2015

Who says business can’t be fun? Leadership is not just about productivity, strategy, and tactics – much more important is the fact that great leadership is about people. Strong leaders never lose sight of the individuals who make up their team and never stop working to make the team stronger. A great team is at once […]

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Small Business and Startups: Finding Your Match

Mike | July 27th, 2015

Last week I wrote about customer service and the importance of scheduling and allocating your support resources. Lots of small businesses find that they can deliver top-notch, high-volume customer support with very small teams of people as long as they have the correct tool and as long as they pay close attention to the kinds of problems […]

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From the Vault: America’s Founding Entrepreneurs

Mike | July 6th, 2015

EDITOR’S NOTE: We originally published this post back in July of 2011. As this is a holiday weekend (and the entire team is trying to get in a little recreation), we thought we’d repurpose this and see if it still has legs… On this Independence Day I have been thinking about the summer of ’76 and […]

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Lean Marketing: Basic Metrics You Should be Watching. Now.

Mike | April 6th, 2015

Marketing is an analytical process. Setting goals comes first. Developing strategy is second. Third is the execution of the specific tactics to support the strategy.  And fourth? Well fourth is measurement and data analysis. Simple right? Most small businesses and startups follow some version of this rational approach to operating and marketing a business. But when it comes to […]

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Small Business and Startups: Sustainability and Your Company

Mike | March 30th, 2015

A wonderful project posted to crowdSPRING recently has got me thinking lately about the role of sustainability in the context of small business. Iggesund Paperboard, a leading producer of high quality virgin fiber paperboard, issued a challenge to improve existing consumer packaging. The idea was simple: take a look around you at your local grocery, pick out […]

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Small Business and Startups: Mind the Gap

Mike | March 23rd, 2015

Marketing analysis comes in a variety of flavors, but perhaps the one most important and elemental analysis you can perform for your business or startup is the Gap Analysis. Gap Analysis can mean different things in different contexts, but here we are talking about marketing channels. By understanding your customers needs, and analyzing your competition’s approach […]

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