Posts Tagged ‘Strategy’

Small Business and Problem-solving: Take a Walk

Mike | July 7th, 2014

Sometimes I wake up in the night thinking about my company. On occasion it can be difficult to get back to sleep, especially when some recently wrestled-with and unresolved issue is nagging at me. My mind gets stuck on a problem or a question and sleep can be elusive from that point forward. I think this […]

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5 Quick Tips for Buyers in Naming Projects

Audree | June 5th, 2014

Finding the perfect name is a very important step in your business. Once your brief has been written and your project is posted here on crowdSPRING, we have 5 quick tips to get you on the road to success! 1. The Creatives are limited to 10 entries each unless YOU give them a score of […]

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Content Marketing Will Fail Your Business If You Keep Doing This

Ross | June 3rd, 2014

Content marketing can be a valuable marketing strategy for just about any type of business. By giving your customers and prospects actionable content through great storytelling, you can help your brand increase trust, credibility and ultimately, sales. But there’s an important caveat: the moment a brand tries to push a direct sale through its content […]

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Listen Close: 5 Tips for Small Business and Startups

Mike | June 2nd, 2014

People who run businesses tend to talk. A lot. We chair meetings, we advance our opinion, we write memos, we give marching orders, we articulate strategy, and we manage tactics. We are excellent at communicating our thoughts and wishes. What we don’t do quite as well is listen. As important as it is to be […]

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Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

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Small business Congress-watch: Three Pending Bills and Why They Matter

Mike | February 24th, 2014

I have written occasionally about legislation in Congress and how it impacts small businesses and startups, and three proposed laws have recently caught my attention. Congress makes a lot of noise about the importance of small businesses to our society, but their track record over the past few years has been abysmal, at best. Proposals […]

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You Can’t Beat Habit

Mike | February 3rd, 2014

I am a complex and ever-changing creature of habit. I wake up every work-day morning at 530am, am at the computer drinking my morning coffee and answering emails before 6,  starting to think seriously about lunch (and aware of gnawing stomach) at 1130, yawning for afternoon coffee at 3pm, and heading home for dinner and […]

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Small Business and Startups: 5 Tips For Keeping the Books

Mike | January 27th, 2014

The first quarter of the business year is a great time to put in place or review your accounting and bookkeeping systems. Every entrepreneur needs to have a bit of the comptroller in their personality, but relatively few have the skills or patience to learn them. Enter the accounting team: you, your bookkeeper, your CPA, […]

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Four Important Small Business Insights – Marketing in 2014

Ross | January 14th, 2014

A new 2014 State of Marketing Report from ExactTarget presents the results of a survey taken by approximately 2,000 marketing managers. The report contains four important insights for small businesses and startups: 1. Social remains an interesting but unproven channel. Forty-six percent of marketers claim that social is core to their business, but only 34 […]

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