Posts Tagged ‘Strategy’

Small Business and Startups: The 3-Page Business Plan (and a short post to match!)

Mike | November 17th, 2014

Well, it’s been a while since we last explored the topic of business plans and plenty has changed. The age of the 80-page plan has passed and has been replaced with the 140-character attention span. It’s not that potential investors and employees don’t want to know how you’re going to pull off this crazy, audacious […]

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Small Business and Startup Tips: Cool Stuff for Your Next Trip

Mike | November 10th, 2014

Got any trips planned? Business junket? Family vacation? Around the world in 80 days-tour? Well if you’re traveling these days, you need not only to be aware of long lines, crazy security, ebola screenings, weather emergencies, and radar tower mishaps, but also of the great tools and resources available to travelers. I am talking sweet mobile […]

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Small Business and Startups: Customer Service Marketing Manifesto

Mike | November 3rd, 2014

I’ve written and spoken often about how customer service for us is a marketing tactic and how we view our customer service as a part of our marketing department. It’s simple – great customer service begets great customer satisfaction which begets great word of mouth. But there’s is another layer to this strategy that is […]

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Be of Good Cheer – Social Media for the Holidays!

Mike | October 27th, 2014

The holidays are (huh?) fast upon us and it is time to think through your company’s approach to the season. I’m not just talking about office parties, decorations, and vacation time. I mean strategy, marketing, and tactics. And the most obvious of these tactics? Social Media! That’s right, friends. There is no better opportunity to connect […]

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10 Best Practices For Email Marketing For Small Business and Startups

Ross | October 21st, 2014

Marketers are seeing an alarming trend. Although 122 billion emails are sent every hour, a large and growing percentage of emails are never read. This is not surprising – most marketing emails are simply pure spam without any creative or substantive value. Even worse, really bad marketing emails can easily destroy a company’s reputation and […]

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Small Business and Startups: Number One Leadership Skill

Mike | October 20th, 2014

“Genius is the ability to put into effect what is on your mind.” – F. Scott Fitzgerald Let’s see. Strength? Nah. Productivity? Nope. Ability to instill fear? No way. The number one skill any great leader needs is the ability to communicate clearly, effectively, and quickly. Great leaders do display strength and determination, that’s for sure; great […]

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Small Business and Startups: Best Boss Ever?

Mike | October 13th, 2014

“Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!”” – E.M. Kelly There are plenty of ways to skin a cat. This applies not only to winning arguments and basketball strategy, but to business management as well. The idea in business, as with so many things, […]

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How Color Influences What People Buy

Ross | October 1st, 2014

When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy? Studies show that up to 90% of judgments about products can be based on color alone. Consumers place color above other […]

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Small Business and Startups: The Elements of Good Advice

Mike | September 29th, 2014

Every so often a really smart person, someone whose opinion you respect and intellect you admire will give you a piece of advice or some feedback. What do you do? You listen to them closely and carefully and, typically, you follow that advice or accept that feedback. The general rule for entrepreneurs especially is that, […]

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Small Business and Startups: 6 Traits of Great Businesses

Mike | September 22nd, 2014

A few weeks back I wrote about 5 traits of leadership and some of the characteristics that great leaders share. Today let’s move away form the individual(s) that lead businesses and discuss the businesses themselves, shall we? Leadership is all well and good (not to mention completely necessary), but there is more to a business than simply […]

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