Posts Tagged ‘Strategy’

Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

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Small business Congress-watch: Three Pending Bills and Why They Matter

Mike | February 24th, 2014

I have written occasionally about legislation in Congress and how it impacts small businesses and startups, and three proposed laws have recently caught my attention. Congress makes a lot of noise about the importance of small businesses to our society, but their track record over the past few years has been abysmal, at best. Proposals […]

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You Can’t Beat Habit

Mike | February 3rd, 2014

I am a complex and ever-changing creature of habit. I wake up every work-day morning at 530am, am at the computer drinking my morning coffee and answering emails before 6,  starting to think seriously about lunch (and aware of gnawing stomach) at 1130, yawning for afternoon coffee at 3pm, and heading home for dinner and […]

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Small Business and Startups: 5 Tips For Keeping the Books

Mike | January 27th, 2014

The first quarter of the business year is a great time to put in place or review your accounting and bookkeeping systems. Every entrepreneur needs to have a bit of the comptroller in their personality, but relatively few have the skills or patience to learn them. Enter the accounting team: you, your bookkeeper, your CPA, […]

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Four Important Small Business Insights – Marketing in 2014

Ross | January 14th, 2014

A new 2014 State of Marketing Report from ExactTarget presents the results of a survey taken by approximately 2,000 marketing managers. The report contains four important insights for small businesses and startups: 1. Social remains an interesting but unproven channel. Forty-six percent of marketers claim that social is core to their business, but only 34 […]

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Small Business and Startups: Thinking About Business Plans (again)

Mike | January 13th, 2014

I am thinking about starting a new business and beginning to focus on planning, financing, marketing, launching and operating the thing. I have already done a fair amount of market research and determined that there is a demand for it, created a spreadsheet with financial projections that I am confident in, put together a bunch of […]

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Small business and the Affordable Care Act: It’s Here!

Mike | January 6th, 2014

About six months ago, I wrote in a post here reasons why Obamacare could prove helpful to small businesses and startups. This past summer the Supreme Court determined that the Affordable Care Act of 2010 (dba Obamacare) was indeed constitutional and could proceed to implementation. And, despite the god-awful rollout of the Healthcare.gov website, last week saw […]

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New Years Resolutions For Small Businesses and Startups

Mike | December 30th, 2013

I love New Years Day. It is a day to look back on the year just past and then quick pivot to anticipate the year to come. It is about summing up and also about new beginnings; it is a time for reflection as well as planning. This makes New Years day a dynamic and […]

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Breaking the Ice: Things Entrepreneurs Can Learn From Jay Leno

Mike | December 16th, 2013

This is the season of holiday parties, get-togethers, casual drinks with colleagues, and networking events galore. It is highly likely, nay inevitable, that you will find yourself at some event, chatting with somebody who you may not know well or may not even know at all. This is where your networking prowess should kick in, […]

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Small Business and Startups: Give Thanks (and Coupons)

Mike | December 9th, 2013

Holidays are upon us, folks and it’s time to give thanks. every business large and small owes a debt to those who have helped over the year and there is no better time to gift than now: your investors and lenders deserve a note, a bottle of wine or other small token to show your […]

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