Posts Tagged ‘Strategy’

Be of Good Cheer – Social Media for the Holidays!

Mike | October 27th, 2014

The holidays are (huh?) fast upon us and it is time to think through your company’s approach to the season. I’m not just talking about office parties, decorations, and vacation time. I mean strategy, marketing, and tactics. And the most obvious of these tactics? Social Media! That’s right, friends. There is no better opportunity to connect […]

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10 Best Practices For Email Marketing For Small Business and Startups

Ross | October 21st, 2014

Marketers are seeing an alarming trend. Although 122 billion emails are sent every hour, a large and growing percentage of emails are never read. This is not surprising – most marketing emails are simply pure spam without any creative or substantive value. Even worse, really bad marketing emails can easily destroy a company’s reputation and […]

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Small Business and Startups: Number One Leadership Skill

Mike | October 20th, 2014

“Genius is the ability to put into effect what is on your mind.” – F. Scott Fitzgerald Let’s see. Strength? Nah. Productivity? Nope. Ability to instill fear? No way. The number one skill any great leader needs is the ability to communicate clearly, effectively, and quickly. Great leaders do display strength and determination, that’s for sure; great […]

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Small Business and Startups: Best Boss Ever?

Mike | October 13th, 2014

“Remember the difference between a boss and a leader; a boss says “Go!” – a leader says “Let’s go!”” – E.M. Kelly There are plenty of ways to skin a cat. This applies not only to winning arguments and basketball strategy, but to business management as well. The idea in business, as with so many things, […]

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How Color Influences What People Buy

Ross | October 1st, 2014

When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy? Studies show that up to 90% of judgments about products can be based on color alone. Consumers place color above other […]

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Small Business and Startups: The Elements of Good Advice

Mike | September 29th, 2014

Every so often a really smart person, someone whose opinion you respect and intellect you admire will give you a piece of advice or some feedback. What do you do? You listen to them closely and carefully and, typically, you follow that advice or accept that feedback. The general rule for entrepreneurs especially is that, […]

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Small Business and Startups: 6 Traits of Great Businesses

Mike | September 22nd, 2014

A few weeks back I wrote about 5 traits of leadership and some of the characteristics that great leaders share. Today let’s move away form the individual(s) that lead businesses and discuss the businesses themselves, shall we? Leadership is all well and good (not to mention completely necessary), but there is more to a business than simply […]

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Labor Day! TCB and TCP

Mike | August 25th, 2014

“My grandfather once told me that there were two kinds of people: those who do the work and those who take the credit. He told me to try to be in the first group; there was much less competition.” —Indira Gandhi Next Monday is not just a day off for our team, but is also […]

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Cause Marketing on Ice

Mike | August 18th, 2014

The other day while sitting on the deck, we heard a great splashing sound from across the way. We looked over to see a neighbor pouring a huge bucket of ice-water over his head while his girlfriend recorded the chilly event on her smartphone. It took me a second to grasp what was happening, but I quickly […]

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Small Business Tips: Engaging Customers (Sell, Sell, Sell)

Mike | August 11th, 2014

Last week I wrote about building lasting relationships with your customers and the critical importance of nurturing and maintaining strong ties over time with those most important to the well-being of your business. Today, I thought perhaps we could start from the beginning, with a discussion on how to start those relationships. Perhaps the hardest thing […]

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