Posts Tagged ‘Strategy’

Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016 startup_name_change_header_image

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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More than a Logo: 5 Additional Ways to Leverage the Crowd for Your Creative Needs

Lauren Nelson | July 27th, 2016 creative_hands

  When we talk about crowdsourcing creative work, the primary focus of the conversation is frequently on graphic design, and, more specifically, logo design. In all fairness, that makes some sense. After all, that’s the concept that’s been part of the digital marketing narrative for the longest period of time. But as time has gone […]

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What Comic-Con Can Teach Businesses About Promotional Products

Lauren Nelson | July 25th, 2016 GettyImages578546498

Once a year, San Diego becomes the nerdiest, most magical place in the world as thousands of super fans convene for the International Comic-Con. This year continued the tradition of fantastical celebration, with major announcements from DC and Marvel, the history making premiere of Star Trek Beyond, a brand new Blair Witch, and a Skype-endorsement from Edward […]

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How Businesses Can Brace Themselves for the Post-Brexit Fallout

Lauren Nelson | June 28th, 2016 brexit

A year or two ago, it would have been unthinkable. Even as the vote grew closer, most predicted it would fail. The exit polls suggested we were safe. But when the more than 33 million votes cast were finally counted, it became a dizzying reality: Britain had voted to leave the European Union. Global markets […]

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How One Book, Science, and This Article Will Change Your Productivity and Happiness

Arielle Kimbarovsky | June 15th, 2016

The Four Hour Workweek by Tim Ferriss is one of my favorite business books. When I first read it several years ago, I had no experience working a self-directed, flexible schedule. With one short exception, I had always been exposed to specific timetables, exclusively hard deadlines, and the mentality that “more is more”. The sole […]

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How Clutter Affects Your Productivity, And What You Can Do About It

Arielle Kimbarovsky | May 25th, 2016

  I read many blogs to get inspired, learn, and to see what other people are doing. I’ve noticed that over the past few years, more people have been writing about productivity. This makes sense because as entrepreneurs and business owners, we are always looking for ways in which we can improve our productivity – […]

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4 Toxic Behaviors All Successful Leaders Avoid

Arielle Kimbarovsky | March 15th, 2016

The most successful entrepreneurs and business owners are good leaders. Notice I didn’t say good managers or bosses – good leaders. This is because good leaders are often good bosses. Good leaders know what has to be done and who should do it. They work to put their team in the best position to succeed. […]

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Mastering the Art of Persuasion: How To Get What You Want

Arielle Kimbarovsky | March 9th, 2016

Persuasion is a delicate art form. It’s easy to be ineffective when trying to persuade, but also remarkably easy to be overbearing. As a business owner or entrepreneur, your job is mostly to persuade. You must persuade people to come work for you, stay in your company, follow your lead, become a customer, be a […]

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3 Steps to Becoming a Networking Ninja

Arielle Kimbarovsky | March 2nd, 2016

Ninjas are agile, fast, and efficient. Business networking is typically the exact opposite. It’s often slow, confused, and discombobulated. Yet, while many people avoid it, networking is one of the most important tools in a business owner’s toolkit. When we network, we increase our knowledge and opportunities, and we also amplify the messages we spread […]

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Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

Arielle Kimbarovsky | February 24th, 2016

At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and […]

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