Posts Tagged ‘Strategy’

Cause Marketing on Ice

Mike | August 18th, 2014

The other day while sitting on the deck, we heard a great splashing sound from across the way. We looked over to see a neighbor pouring a huge bucket of ice-water over his head while his girlfriend recorded the chilly event on her smartphone. It took me a second to grasp what was happening, but I quickly […]

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Small Business Tips: Engaging Customers (Sell, Sell, Sell)

Mike | August 11th, 2014

Last week I wrote about building lasting relationships with your customers and the critical importance of nurturing and maintaining strong ties over time with those most important to the well-being of your business. Today, I thought perhaps we could start from the beginning, with a discussion on how to start those relationships. Perhaps the hardest thing […]

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Small Business Tips: 5 Steps to Building Great Customer Relationships

Mike | August 4th, 2014

You started a business and slowly, surely you have been acquiring new customers. They buy your products, they pay their bills. And they bring you their problems. Not the kind of problems they share at home with their spouse or on the couch with their shrink. Rather they share the problems they have with whatever […]

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Small Business and Problem-solving: Take a Walk

Mike | July 7th, 2014

Sometimes I wake up in the night thinking about my company. On occasion it can be difficult to get back to sleep, especially when some recently wrestled-with and unresolved issue is nagging at me. My mind gets stuck on a problem or a question and sleep can be elusive from that point forward. I think this […]

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5 Quick Tips for Buyers in Naming Projects

Audree | June 5th, 2014

Finding the perfect name is a very important step in your business. Once your brief has been written and your project is posted here on crowdSPRING, we have 5 quick tips to get you on the road to success! 1. The Creatives are limited to 10 entries each unless YOU give them a score of […]

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Content Marketing Will Fail Your Business If You Keep Doing This

Ross | June 3rd, 2014

Content marketing can be a valuable marketing strategy for just about any type of business. By giving your customers and prospects actionable content through great storytelling, you can help your brand increase trust, credibility and ultimately, sales. But there’s an important caveat: the moment a brand tries to push a direct sale through its content […]

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Listen Close: 5 Tips for Small Business and Startups

Mike | June 2nd, 2014

People who run businesses tend to talk. A lot. We chair meetings, we advance our opinion, we write memos, we give marching orders, we articulate strategy, and we manage tactics. We are excellent at communicating our thoughts and wishes. What we don’t do quite as well is listen. As important as it is to be […]

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Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

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Small business Congress-watch: Three Pending Bills and Why They Matter

Mike | February 24th, 2014

I have written occasionally about legislation in Congress and how it impacts small businesses and startups, and three proposed laws have recently caught my attention. Congress makes a lot of noise about the importance of small businesses to our society, but their track record over the past few years has been abysmal, at best. Proposals […]

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