Posts Tagged ‘startups’

The CLV three step: drive, convert, enrich.

Mike | June 27th, 2011

In a post last week, Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. Ross’s overriding point was that a business should not choose between a […]

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Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | June 24th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Website Traffic or Conversions: Which Is More Important?

Ross | June 21st, 2011

Most companies, especially small business and startups, obsess about the amount of traffic to their online sites. Site traffic is important – it brings attention, a certain degree of validation, and the opportunity to convert visitors into users or paying customers. But traffic alone isn’t enough and more importantly, we tend to overestimate its impact. A […]

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Lean Marketing 101: Giving good interview, or how to get a reporter to eat from your hand

Mike | June 20th, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. If  your company has a compelling story, a unique product , or an interesting personality behind it you may be fortunate to leverage that advantage and convince a reporter to […]

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Twitter Link Roundup #90 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | June 16th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Entrepreneurship at its most basic

Mike | June 13th, 2011

Greg Hartle is re-learning the hard way what it means to be an entrepreneur. A successful small businessman with a decade of experience, he set out this past winter to visit all 50 states, to interview 501 entrepreneurs from across the country and, at the same time,to  reinvent his life from scratch. On January 5th, […]

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Twitter Link Roundup #89 – Small Business, Social Media, Design, Copywriting, Marketing And More

Ross | June 9th, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and […]

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Don’t Delegate Until You’ve Done It

Ross | June 8th, 2011

Many startups fail because their leaders focus on doing things right, instead of doing the right things. They hire employees who can effectively execute tactics (do things right) but who have difficulty figuring out what needs to be done (doing the right things). But how can you decide the right things that need to be […]

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6 great athlete-entrepreneurs and what they accomplished

Mike | June 6th, 2011

We all have a great deal to learn as entrepreneurs and we look in many directions for inspiration. Perhaps the most common place we look is to sports and to athletes. We constantly use sports metaphors to describe our challenges, approaches, and successes; how many times have you recently used an expression like “score!” or […]

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Small business and startups: 5 tips for a safe exit

Mike | May 31st, 2011

Many of small business owners eventually find themselves at a crossroads and have to give serious thought about winding their way out of the business they built. This can be for many reasons including strategic objectives, retirement, or just plain ennui. Sometimes running a business for many years can lead to questioning the business model […]

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